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Laurent Blanc kissing his son after his golden goal, Lilian Thuram slipping the Supreme NTM record into his hi-fi, Bernard Diomede dancing the zouk in his hotel room … Several scenes from the "backstage" of life of the France 1998 team remained cult. All have one thing in common: they were discovered by the public thanks to Eyes in the Blues a documentary by Stéphane Meunier, authorized to follow the squad throughout the competition. Twenty years later, and while France has just won its second star, a film of the same kind – Les Bleus 2018, the heart of the Russian epic – will be broadcast on TF1, Tuesday night. As precious as they are, the moments of life captured by the two journalists who made it will not, this time, be a single story of the competition: since the beginning of the World Cup, supporters have followed her to the hotel, in the bus or dressing rooms of the players … on Instagram.
Not so ephemeral stories. Via the social network, the French were able to follow the adventures of the Blues from the beginning to the end. The suitcase of Presnel Kimpembe, who thought it more prudent to slip his game console in his hand luggage before leaving for Russia in early June. The Blues each raising a cushion at the number of their jersey, in the projection room of the France team, on behalf of Kylian Mbappé. The dab Benjamin Mendy and Paul Pogba in the locker room, after the victory against Croatia, alongside … Emmanuel Macron, willingly willing to play. And then, back in France, the descent of the Champs-Elysees, filmed from the bus of the players. Scenes sometimes posted directly online or, most often, in the form of ephemeral "stories" but recorded by the fans – and the media – before their disappearance.
The proliferation of these posts is it to link to the enthusiasm that surrounds the team of France since its victory against Argentina, in the round of 16? Surely a little. But the phenomenon is not new. Asked about the case Serge Aurier – who had insulted his coach Laurent Blanc on Periscope – Didier Deschamps had said his distrust of social networks in 2016, without banning them. "It's part of today's life, you have to frame it, that's all, I do not feel like taking a radical position and to ban, by what right would I forbid?" Asked the coach . "You have to know what you put in terms of photos and comments," he warned. "When we were in Brazil (for the 2014 World Cup, ed), in our base camp, there were one or two pools." If the players take a selfie around the pool, there is nothing But if in France they say: 'But what are they doing there, they are doing tourism, they tan?' "
No laptop at table or in the cloakroom. In Russia, the rule was clear: Deschamps "does not prohibit anything, but warns that the consequences can be large after a single message published", according to his badistant Guy Stéphan. "There is no laptop at the table or in the locker room, during practice or before matches." Overall guidelines respected in view of the images and videos published by the players, whose biggest "Instagramers" are undoubtedly Benjamin Mendy and Presnel Kimpembe. "In 1998, if there had been Twitter, 'Insta', Snapchat ', they would have done it, it's our life now, everyone lives like that, to get news. it's 2018 ", Paul Pogba justified to the press at the end of the competition.
A change of era also endorsed by one of the" old "world champions, Marcel Desailly, interviewed by the AFP before the title. "My child is different from what I was when I was a teenager, it has evolved," he says. "With the way they (today's players, ed) expose themselves, we believe that they laugh but behind there is a whole 'business' So we must accept it, we must know how to live with his time". Because on "Insta", the young champions – 25 years and 10 months of average age – weigh heavy: 19.8 million subscribers for Antoine Griezmann, 26.1 for Paul Pogba and 14 for Kylian Mbappé, whose videos are viewed and "liked" millions of times in a few hours. Two of Didier Deschamps' most "old-timers": Hugo Lloris, followed by "only" 726,000 people since the creation of his account in February, and Olivier Giroud, who does not supply any of them. [19659003BetweentwomoodfilmsplayerssometimespublishvideosshotbytheirsponsorslikePaulPogbafortheWishsiteortheAdidasbrandYoungprodigyandstaroftheworldKylianMbappéshareshimphotoswithNikehisonlysponsor"HecertainlyhasthepotentialthecharismathequalityofthegameIthinktimewilltellbutwearereallyproudtobebadociatedwithMbappéandourrelationshipwithhim"saidthebrandatthecommaAFPontheeveofthesecondcoronationoftheBluesThroughoutthecompetitionpromotionalcontenthoweverremainedlargelyintheminorityontheaccountsoftheBlues"InthemomentIdonotthinkthattheplayershavethismarketstrategyofcommunication"explainedtoBFMTVtheprofessorofsporteconomyPierreRondeau"Theydoitbecauseit'sgenerationalbecausealltheyoungpeopleoftheiragedoit"
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