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That may not mean much to you, but for Samsung that's a lot. The Korean has just published a short press release in which it presents an estimate of its financial results for the second quarter of the year. And if Samsung sees its profits increase (+ 11.15% compared to last year, which is the tidy sum of 11.3 billion euros), it is already anticipating a fall in its turnover, of the order of 0.7% (44.4 billion euros) compared to 2017.
Sales of the Galaxy S9 far from those of the Galaxy S7
With such results, Samsung is doing well, very good. But after a year of brilliant financial results – even wiping out the Galaxy Note 7 crisis – this is the first time in 12 months that the Korean manufacturer's sales are falling. The offending ? The Galaxy S9 according to different badysts polled by the US newspapers. Asked by the Wall Street Journal, Lee Seung-woo says that the Galaxy S9 would have sold about 31 million copies since its launch, which would be equivalent to the performance of the Galaxy S3 when it was released. Very far from the 50 million Galaxy S7, Samsung's top-selling smartphone.
Apple wants to emancipate itself from Samsung's OLED screens
The Korean manufacturer is therefore finding it increasingly difficult to convince consumers to buy its high-end smartphones. It must be said that competition is tougher than ever. Most importantly, badysts do not see Samsung's financial performance improve over time. If Samsung is doing well today, it is because it is still the main supplier of OLED screens of Apple, for its iPhone X. A juicy market on which it is the only one to be able to provide in sufficient quantity the American brand.
It has been known for several months that Apple is looking for new suppliers of OLED screens. LG, but also Japanese companies, should be able to start providing Apple by the end of the year. Samsung will therefore be forced to lower its prices or to see its market share shrink, which will necessarily have an impact on its financial results.
However needless to worry excessively for the chaebol between a Galaxy Note 9 expected for the beginning of next August and a Galaxy X that should arrive "soon", Samsung has plenty to rebound. After all, which company would not dream of making more than 11 billion euros in profit?
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