Most downloaded application, the most spendthrift continent … the ten-year record of the App Store

On the App Store, we spend

First interesting point, despite a decline in recent years in the number of terminals in the world that integrates the App Store, the latter continues to generate nearly twice as many spending that the Play Store. Thus, in 2017, 70% of the downloads were realized via the Android solution, but 66% of the expenses took place on the App Store.

It is in Asia-Pacific (APAC) that one spends the more. Nearly 60% of consumer spending takes place in this part of the world while Europe and Africa account for only 14%. Two very different figures that prove that Asians are more used to buying apps or spending money on them.

No surprise, video games alone represent 31% downloads from the App Store, but especially 75% of expenses. Once again, it is on the Asian side that companies realize a large part of their turnover, with $ 22.9 billion spent in 2017 on the iPhone and $ 2.3 billion on the iPad.

In 2012, the App Store had "only" 1.1 million applications (84% of games). Five years later, in 2017, more than 4.5 million apps are present in Apple's store with 77% of video games.

The video game first

Since inception of this application store, which ones were the most downloaded? As you can see, Facebook, Messenger and YouTube are at the top of the podium at this level. But it's Netflix, Spotify and Pandora Radio (three apps with a monthly subscription) that are now the most profitable on the App Store. Note the presence of Tinder, the application of dating in fifth place, yet completely free at first, but which has evolved into a pay mode that seems to work very well.

As for video games, no big surprises. The top trio of the most downloaded apps since the launch of the App Store is Candy Crush Saga, Subway Surfers and Fruit Ninja. Yet Clash of Clans is the most profitable game in the history of the App Store, followed by Candy Crush Saga and Monster Strike, a title that has never managed to break through beyond the Japan. Note the presence of Pokémon GO in tenth position, the game of Niantic being released just two years ago and lagging behind the fairly long duration with its competitors.

Remains that consumer spending may not be still reached their limits. According to the App Annie study, in 2022, consumer spending on the iOS App Store worldwide could reach $ 75.7 billion, an increase of 80% over 2017. applications represents a solution for the future for many profit-seeking companies.