results hit by Brussels fine but saved by advertising



[ad_1]

Alphabet, parent company of Google, announced Monday strong quarterly results, exceeding market expectations despite a record fine of 4.34 billion euros inflicted by the European Commission for dominant position of its system. for Android smartphone. The internet giant appealed this penalty.

Meanwhile, its net profit was affected in the second quarter, falling 9.3% to $ 3.2 billion. But reported by action and adjusted for exceptional items, reference in North America, it is $ 11.75, against $ 9.54 anticipated by badysts.

Driven by advertisers, the turnover of 32 , 66 billion, up 25.5%, is also higher than the expected 32.19 billion. Google advertising revenue alone accounted for $ 28.08 billion in quarterly revenues, up 24% year-on-year.

Cost control and spending praised by Wall Street

"We recorded quarterly performance very strong ", welcomed the financial director, Ruth Porat. "Our investments provide good user experiences, lead to strong results for advertisers and new business opportunities for Google and Alphabet," she continued.

On Wall Street, the title leaped close of 4% in electronic exchanges after the close of the session, investors praising the control of expenditure and costs which made it possible to limit the damage of the EU fine.

The costs of acquiring revenue Although TACs, which are heavily scrutinized by the markets, have increased to $ 6.42 billion, they account for only 23% of Google's ad revenue, up from 22% in the second quarter of 2017.

TACs are sums donated by Google to third parties to ensure, for example, that it is the default search engine for devices or operating systems.

[ad_2]
Source link