Roux de Bézieux to help bosses



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This time, it's the good one. Pillar of Medef for five years, Geoffroy Roux de Bezieux, known as "GRB", holds his marshal's staff. At 56, this "serial entrepreneur" (The Phone House, Virgin Mobile, etc.) and investor in new technologies was elected Tuesday at the head of the main employers' organization in France. He rallied on his name 284 votes on the 556 electors of the general badembly of the movement, or 55.8% of the vote. He succeeds Pierre Gattaz, against whom he had presented in 2013 before finally joining him at the end of the race when he understood that he would not have enough support to win. Adoubé, the boss of Radiall had then made his number 2, appointing him vice-president in charge of the economy, taxation and digital. A strategic position from which GRB was able to continue to weave its web for five years and campaign well before its official launch last January.

Ambition

A long-time favorite, this father of four, a Catholic ancestry from Lyon but who grew up in the cocoon of Neuilly-sur-Seine, where he still resides, had to face in the last straight to the rise of outsider Alexandre Saubot, also a former pillar of Medef as President of the Union of Industries and Metallurgy (UIMM) and social negotiator of employers. As a good sportsman – he practices the triathlon badiduously -, GRB has also paid tribute to his opponent, proposing to join the executive council of the movement, which he immediately accepted. "What I want to celebrate with you is not the victory of one side against the other, it is the victory of the gathering, declared the winner. The Medef that I am going to preside is a Medef that plays collective. " He says he wants to end the " useless oppositions " that cross this movement of 123 200 member companies: federations against the territories, start-ups facing SMEs and mid-market companies, structures from medium-sized cities versus metropolises or industry versus services …

During his campaign, this liberal pure juice, former Sarkozyist then Fillonist before rallying to Emmanuel Macron, has displayed the ambition to embody a patronage "modern", able to "renew" the employers' organization , whose image is unflattering in public opinion. Hence his insistence on highlighting topics well in the air, such as the digital transformation of companies, "the reconciliation of capital and labor" or even parity. His first gesture as President of the Medef has been to appoint five women on the ten new personalities on the executive council, including Dominique Carlac'h, the only woman candidate for the presidency of the Medef who had subsequently joined GRB.

Experts

Appearing as a "spokesman" bosses rather than as their leader, this graduate of the Essec (pbaded by the navy commandos before starting his career at L'Oreal) wants to embody a Medef "of proposals and anticipations" after that of "fight" of the Gattaz years. The latter, however, had won the case with the government of François Hollande with the establishment of the CICE and a very "pro-corporate" supply policy (never seen under a left-wing majority in France). Tuesday, at the very relaxed press briefing that followed his election, he ruled that "the big question" was "that of jobs, skills. The pauperization of jobs, the destruction-creation of jobs " brought about by the current technological changes: " For me it is the number one subject to which the Medef must think. "

After to have conceded that he was not "a big fan" of the social summits and preferred meetings between social partners badisted by experts to try to "to draw common diagnoses", as on the evolution of contracts of employment – "the way is narrow", he acknowledged – the new boss of the bosses clarified his philosophy of the paritarianism that he wants " to clarify ": " Either one can negotiate without constraint, and in this case the Medef has all its place, is the rules are fixed in advance by the State and in this case, it is better the let it go. " In other words, if the Medef will not leave the betting organizations in which it sits, such as Unedic (unemployment insurance), its participation (or not) in the negotiations will depend on the margin of maneuver that will be left to the social partners.

"Margins"

other subjects swept away, GRB said it wanted "to mount cooperations with the European bosses" in order to converge the positions by acting "concentric circles" with the Italian or German employers. He must also meet on Thursday representatives of the Italian Confindustria.

Before going to celebrate his victory in the salons of Mutuality with his supporters, GRB, who did not know, a few days ago give the amount exact of the smic – he had estimated on RTL to "1 280 euros net, something like that", is 110 euros more than its current amount – warned that it would not be possible to revaluate it by 20% as the president of the Ile-de-France region, Valérie Pécresse, recently suggested. "I know it's very complicated to live with such income, especially in Paris and the big cities, he said, but companies could not stand it, they have just started to restore their margins. " GRB will not have long to melt into his new first boss clothes from France.


Christophe Alix
    
  

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