Skytrax: Star Alliance's new award winning best alliance

Star Alliance won the title of Best Airline Alliance at Skytrax World Airline Awards for the third year in a row, while the prestigious salon Alliance of Los Angeles retains the award for best wedding fair for the fourth year in a row.

"To receive the best alliance award from Skytrax for the third time in a row is a significant achievement. We recognize our commitment to improving the customer journey and providing a better digital travel experience " said Jeffrey Goh, CEO of Star Alliance. "I would also like to take this opportunity to thank our more than 700 million annual pbadengers for their continued loyalty to our network of 28 member airlines and to recognize the work and professionalism of the more than 420,000 airline employees member. "

The basis of its digital transformation is the platform of Digital Services Star Alliance ( DSP ), which was launched earlier this year. This is the first step towards an overall improvement of digital and mobile services offered to customers traveling through the network. The DSP may connect the digital services of a member airline or a third party and make them available to all members, allowing them to integrate them into their own digital customer applications. . The longer-term goal is to allow customers to use a member company's website or mobile app to get all the information they need to travel to several Star Alliance member companies.

Through DSP, United Airlines currently offers advance seat reservations on Singapore Airlines and Lufthansa Airlines provides baggage tracking information on trips that include flights on other Star Alliance airlines. Additional features will be progressively made available throughout the Alliance.

The World Airline Awards were introduced in 1999 to provide a truly global customer satisfaction survey. Travelers from all over the world vote in the largest airline pbadenger satisfaction survey to decide on the winners. Star Alliance was the first air alliance to receive the best alliance award from Skytrax when the category was introduced in 2005 and has since won the award nine times.