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This is news that will not please everyone, especially people hating advertising that has become ubiquitous about services, applications, websites, etc. Apple has opted for a gradual democratization of advertising on the App Store and in a few days, France will be affected by this change.
Called "Search Ads", this is a feature allowing application publishers to better highlight their creation. This feature is not recent, since it exists since 2016, but of course the Cupertino brand first experimented with this device in the United States before starting a democratization in other countries. Exactly the next country is our hexagon, and "Search Ads" will be deployed in France from August 1.
App Store: advertising landed in France
So from August 1 , That publishers or developers of applications running iOS will be able to use this feature and if they will be happy to be able to highlight their Apps, the big winner will be Apple who can boost the revenue from the App Store. [19659005] It is true that when we talk about advertising, we think mostly Google or Facebook, but Apple is also in the race. Moreover, the apple brand wants to generate $ 50 billion in revenue by 2020, for its various services. Last year this category has just returned 30 billion dollars in the coffers of the company, or 13% of its turnover.
With "Search Ads", Apple knows that it will easily convince advertisers because the ads will be targeted to mobile users running only iOS, and from the App Store, so these are 100% of users. Mobile users on iOS are deemed more expensive than those on Android for years already, it will give real value to them. Apple also talks about a 50% conversion rate!
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We know that two offers will be offered to the application editors, namely "Search Ads Basic" and "Search Ads Advanced", but for the moment the information is thin and without pricing, we will probably come back in a future article, a once the offers are out. Some rumors go as far as saying that knowing the profitability of the App Store, Apple could easily offer popular third-party applications to broadcast advertising for other applications in return for a portion of advertising revenue, enough to offer a new lever of monetization. This point remains to be verified, however.
There is no doubt that this initiative will be very lucrative for the Cupertino company.
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