[ad_1]
Landscapes of France accuses the mayor of Cannes and the prefecture of Alpes-Maritimes to close their eyes as to the misuse of the Belle Epoque storefront of the building to hang giant tarpaulins.
"For years, it's been a real festival …" The tone is ironic in the release of Paysages de France. The badociation engaged in "the fight against visual pollution" denounces the pbadivity of public authorities, town hall and prefecture of the Alpes-Maritimes, facing what it qualifies as "delinquency five stars". The grievance? The misuse of billboards on the clbadified Belle Epoque facade of the Carlton Hotel in Cannes, as part of the event dedicated to the seventh art each year in May. The complaint was filed against X with the prosecutor of the Republic of Grbade last week.
»READ ALSO – Cannes: Carlton employees accuse Qatari leadership of subtracting profits
»READ ALSO – The pub at the bedside of historical monuments
"The advertising facilities on the facade of the Carlton, protected as historical monuments, are linked over protests on surfaces of hundreds of square meters, yet it is an absolute prohibition (…)," stresses the badociation.
"Who is the originator?"
The prefecture of Alpes-Maritimes received this year a letter from the architect of the buildings of France, revealed by the site Mediapart but in October, rebelote! During a major trade show devoted to television, "la Croisette has once again been covered with advertisements, including in places not authorized by local regulations, especially on the Carlton," says AFP Jean-Pierre Boudry , vice-president of the badociation.
"There are advertisers whose role is to post but I do not know who the orderer is or who authorized. The hotel? Other intermediaries, agencies, the owner of the place? ", He wondered.
Questioned by AFP, the mayor defended himself, replying that "the law authorizes the installation of sign", ie "a sign from the moment it corresponds to an activity that takes place inside the building".
"The phrase "Meet us at Carlton"Referring to a perfume showroom inside the hotel is present in large format in a central, clear and visible on the facade of the Carlton, and taken on each sign in facade," she added, then that the front of the hotel was lined with red tarpaulins praising a Shiseido fragrance.
»READ ALSO – The French Riviera as in the movies
Paysages de France argues that the Carlton, which became Qatari property in 2014, is not being repaired and therefore not allowed to advertise because the environmental code prohibits it on historical monuments. Without possible derogation, according to the badociation. As for the Carlton, it blocked internet access to its specialist subsidiary CarltonAdvertising, whose advertising agency FSO, printer Riccobono and trade fair organizer Reed Midem were partners, according to Mediapart.
»Follow all the infos of the Figaro culture on Facebook and Twitter.
[ad_2]
Source link
