the CEO does not really believe in the future of subscription video gaming



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 Take Two: the CEO expresses his vision of the game by subscription and it is rather negative

In an interview published at MCVUK, the president of Take Two Strauss Zelnick addressed the subject of next generations of consoles and, in particular , the question of streaming and flat rate subscriptions. As you certainly know, there will be some question of playing video games only via servers, causing the total disappearance of the hardware for the benefit of absolute portability. Like PlayStation Now, which has already positioned itself in this market, the community will just have to pay a price for a given time set by the publisher to take advantage of its entire catalog: elsewhere, many companies look in this direction … except, obviously, Take-Two. Owner of 2K or Rockstar, the boss is still suspicious of this type of consumption:

A subscription model should first and foremost meet the needs and interests of consumers. It would seem that consumers want a huge choice of video games in a given month and that the current distribution model does not work. I'm not sure that consumers like to play a lot and a lot of video games a month: I think they tend to focus on a small number of titles, but of great value. I'm not sure they are looking for a wide range of products and I think the economic model of now is very beneficial to consumers now.

Still, and as an undeniable business-man, the CEO remains attentive to its environment does not close the door to the video game subscription.

I am a little skeptical but I will not exclude it and our goal is to be where the consumer is. If he feels like a subscription model makes the most sense, as long as we are rewarded for the work we do and the work of our creators, then we will align. We selectively supported Game Pbad [le service de Microsoft]. It all depends on the model and it depends if the players benefit.

Obviously, Strauss Zelnick seems to carry a very current vision of this economic model. It's a safe bet that in a few years, consumption standards will have evolved with the unquestionable progression of the Internet and the dematerialization that comes with …


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