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(AOF) – PSA sold 2,181,800 vehicles worldwide in the first half, a record high and volumes up 38.1% year-on-year. The PSA's SUV offensive, with its 13 models launched worldwide by the five Peugeot, Citroën, DS Automobiles, Opel and Vauxhall brands, is fueling this commercial dynamic. SUV sales account for nearly 28% of group sales and over 609,300 units. The Peugeot brand is the leading European brand in the SUV segment and has sold more than 339,200 SUV worldwide (+ 26%).
In addition, PSA recorded a new LCV sales record (vehicles light trucks): 289,500 units sold, up 32.8%. Excluding Opel / Vauxhall, the increase was 8.3%.
Finally, the Group's sales stood at 1,673,700 units, up 61.5% in Europe. They reached 226,100 units in the Middle East and Africa, down 18.6% due to the fact that sales of vehicles manufactured in Iran were not taken into account in consolidated global sales from May 1st. With sales amounting to 163,000 vehicles in China & Southeast Asia, up 6.9%, the PSA group is recording the first signs of a commercial recovery. Finally, in Latin America, its sales reached 98,000 units, up 1.7%.
AOF – LEARN MORE
The strengths of value
– The leading French car manufacturer, second European behind Volkswagen and seventh worldwide under the Peugeot, Citroën and DS brands for the luxury segment, with a diversification in automotive equipment under the Faurecia brand and in financing;
– Visionary management on the problem of saving energy for small cars;
– Strong positions in Europe (61% of vehicles sold) as well as in China, the leading international market, and Southeast Asia (19%) and in Africa and the Near East, very dynamic (12 %);
– Strengthening positions in Europe with the purchase of German Opel;
– Return to a better industrial competitiveness – modernization of the sites by modular platforms – and marketing positioning based on the differentiation between the 3 marks Peugeot, Citroën and DS, premium brand;
– Strong innovation capacity, the group being the first patentee in France
– Return to the payment of the dividend for the 2017 financial year.
Weaknesses in the value
– European automobile market destabilized by the "Diesel Gate" scandals;
– Regulatory overheads in the euro area and doubts about the quality of manufacturers' CO2 emission reductions;
– Chinese auto market in sharp decline;
– Exposure to decline of the pound against the euro and a possible reversal of sales in the United Kingdom (8% of sales).
How to follow the value
– Execution of the plan strat "Push to Pbad" 2021, with the following objectives:
– an efficient car manufacturer and mobility supplier:
– to be No. 1 worldwide in 2021,
– global product plan with 34 vehicles built on 2 only types of platforms allowing 1 annual launch per brand and region, ie 121 launches between 2016 and 2021,
– cost savings generating annual productivity gains of 5%,
– strengthening customer relations,
– multi-brand leasing for business customers and service offers,
– trading platform and car-sharing offer
– Welcoming regional launches of 31 models and sales recovery in China;
– Production then execution of the merger with the German Opel;
– Return to the profitability of Opel-Vauxhall, aiming at an operating margin of 2% in 2020 and 6% in 2026;
– Speculations on a total badignmentor part of the stake in the equipment manufacturer Faurecia;
– Objectives of an increase in automobile sales of 10 per year until 2018 and 15% in 2019 -2021 and an operating margin above 4.5 % on 2015-2018 and 6% after 2021;
– Capital controlled by three reference shareholders, each up to 14%, BPI France, Chinese Dongfeng and the founding family Peugeot.
Automobiles – Builders
Diesel vehicles saw their sales fall significantly on the French market. In March and April the share of diesel engines in sales of new pbadenger cars fell below 40%: 39.83% in March, and 39.97% in April, according to data from the CCFA (Committee of French manufacturers automotive). This sharp drop marks a turning point since the beginning of 2018 because this share was still 45% in December 2017, and 47.3% for the whole of 2017 (against 73% in 2012). This trend is linked not only to the "dieselgate" scandal but also to the decision of some municipalities to ban this type of vehicle in the near future. Some manufacturers have already canceled their offer. Due to the lack of a real alternative in electric or hybrid vehicles, gasoline vehicles benefit from this decline, with a share of 53.4% of sales in the first quarter (47.3% over the same period). 2017). The decline is common across Europe because, according to the ACEA (Association of European Manufacturers), the share of diesel dropped to 37.9% on average in the first quarter, against 44.8% for the whole of 2017 .
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