[ad_1]
The competition is not over, but already the calculators turn to determine how the French economy could – or not – enjoy the course of the team of France.
![In Paris, July 10. 19659003] The Blues are in the final of the World Cup football, they will play Sunday, July 15. This beautiful course, followed from France by millions of fans, was accompanied by many afternoons and festive evenings. This time spent in front of TVs and giant screens has not been lost for everyone. Some, even before the end of the competition, are already winners of the event. </h2>
<ul>
<li><strong> A little boost for the French economy </strong></li>
</ul>
<p> A beautiful course in World Cup Team France rhyme-t it with growth overheated? The France-Belgium match just finished, the chief economist of Euler Hermes, Ludovic Subran, Tweetait: <em> "According to our calculations, winning the World Cup would bring 0.2 points of consumption more to France, that is 0.1 additional growth point. Consumption growth would increase from + 1.1% to + 1.3% in 2018; Gross domestic product growth would increase from +1.8 to + 1.9%. </em> A tenth more growth point is not much, but it is not nothing either, since it would represent about 2 billion euros. Above all, this estimate of a tenth of a point, without precise data, remains rather approximate. </p>
<p> Can we then lend all the virtues – return of trust, birth boom, soaring consumption and production – to a possible victory for France, Sunday, July 15? Nothing is less proven. Thus, in 1998, if consumption had increased by 3.8%, contributing three quarters to growth, this increase was mainly due to the increase in purchasing power, the recovery of the automobile market and the boom in mobile telephony and computing. More marginally at the Cup, while the Hexagon was the host country. </p>
<p> All we know for the moment is that the expenditure on capital goods of housing increased by 1.2% between May and June. <em> "Majority because of the purchases of televisions" </em> according to INSEE. It's a safe bet that bars and pizzerias will also show a good month. Like the mood of the households. A short-term well-being effect that was highlighted Wednesday, July 11, by Bruno Le Maire on France 2: <em> "A victory of the World Cup, it gives confidence to the French. There is a part of irrationality in the economy that is due to self-confidence, envy, enthusiasm … "</em> said the Minister of Economy. </p>
<p clbad=](https://s1.lemde.fr/image/2018/07/11/534x0/5329969_6_69a3_a-paris-le-10-juillet_9e8ef04459cab53df3e969fe11ad5773.jpg)
See also:"The absolute inequality of professional football feeds the amazing equality of the World Cup"
- Bar and Beers, the sacred union
Football fans love to meet at the café. A chance for the many venues that have chosen to broadcast World Cup games. For a cost of retransmission estimated between 190 and 300 euros for the entire competition by Laurent Lutse, member of the Union of trades and industries of the hotel industry. "A bistro can double its turnover at every game night" says Lutse, who still points the ephemeral side of the event.
Read also:
The madness of sports betting fanned by the football World Cup
In total, over the year as a whole, this small plus will result in a few percent of turnover. A bonus that is accentuated as the brilliant career of the team of France. And what are the fans drinking? "Beer" says Lutse. The big brewers Heineken like Kronenbourg do not give for the moment no figures. Knowing that the very favorable weather also contributes to this increase in consumption. Heineken and Kronenbourg believe however that for this World Cup, they do not benefit, as for the Euro 2016, which was played in France, the influx of tourists. Beer is also consumed at home with biscuits, chips or pizzas. To the delight of Belin, for example, one of the sponsors of the Blues …
- The image for TV channels
The course of the Blues World Cup is not only the happiness of the fans. The TF1 group, which has acquired 28 of the best posters of the competition for nearly 70 million euros, should cash, according to a specialist in the sector, nearly 58 million euros in advertising revenue. These figures also include the sponsorship of broadcasts and revenues from digital platforms.
The qualification of the France team for the final, in the face-to-face competition with Belgium, was followed by 19.1 million people. Although very high, audiences for this 2018 edition of the World Cup are down slightly from 2014, when the games were broadcast in prime time at 9 pm
The sum of 58 million is not enough to make the rights paid by TF1 profitable, which is not unusual, since it is always very difficult, if not impossible, to make the costs incurred during major competitions profitable. The event nevertheless allows the TF1 group to strengthen its image as a leader and consolidate the role of the television medium in a moment of popular jubilation. For the semi-finals, the prices charged by TF1 for the advertising breaks, broadcast during the half-time, varied between 265,000 euros – for a four-minute spot broadcast during the first advertising break – and 250,000 euros for The following. For comparison, the M6 group offered advertising spots at 270,000 euros, during the Euro 2016.
For the final, tariffs will increase very slightly, since TF1 will offer a first rate up to 280 000 euros for the screens broadcast during the first advertising break and a price of 275,000 for the following. The balance sheet is therefore positive for the group, despite an advertising market lack of dynamism. This is all the more positive that – according to a connoisseur of the market – TF1 had made its predictions by betting on a team from France to the quarterfinals.
On the side of BeIN, who does not communicate his recipes advertising, the Qatari channel records its audience record on Spain-Russia, the eighth finals broadcast in exclusivity, with 1.468 million viewers on average. This is the record of beIN on an international competition match, the last being the final of Euro 2016. These audiences, measured by Médiamétrie, do not include streaming and / or on-demand audiences as well as out-of-home viewing (many hotel bars and restaurants are connected to BeIN Sports). A study published by Publicis Media indicates that several million out-of-home viewers were not measured. As part of this World Cup, the Qatari channel has also crossed the 4 million subscribers mark. They were 3.5 million before the start of the competition. To acquire the broadcast rights, BeIN has spent nearly 60 million euros.
- Who wants his jersey of the Blues?
+ 30%: it is the jump of the sales of replica sports jerseys to the Team sports teams in France, in May 2018, compared to May 2016, according to the firm NPD Group. Among the good sales of the 2018 season is obviously the blue tunic manufactured by Nike, the official equipment manufacturer of the French Football Federation since 2008.
The qualification of the Blues in the final of the World Cup should still boost shopping in stores and on the Internet, which accounts for 20% of sporting goods sales. At this rate, the market replica sports jerseys could cross the bar of 4 million pieces sold in 2018 in France. However, unlike their German or British neighbors, the French are still few to put on an official jersey to support their favorite team, local or national. Sales are still far below those in Germany and the United Kingdom, says NPD Group.
Source link
