[ad_1]
Asked by market research firm YouGov, several hundred thousand French have designated the brands they would recommend the most in 2018.
What brands does the French recommend the most? The BrandIndex study, conducted each year by the market research firm Yougov, ranks the brands with the best reputation in France. To establish this ranking, respondents simply indicate whether or not they would recommend certain brands to their surroundings.
»READ ALSO – These French brands among the most influential in the world
Yougov brings together a community of 6 million panelists. Each year, its ranking of the most recommended brands reflects the point of view of the French on the brands they face frequently. Thus, the score of each of them is formulated according to the percentage of positive opinions emitted by the 210.000 participants called to speak on a large panel. Note that respondents are only adults who are or have been clients. Last year, it was the brand of Bose speakers that was in the lead. Here is the ranking of this year:
10. Bang & Olufsen
The Danish company, which produces high-end audiovisual products, makes its first appearance in the rankings.
9. Kuoni
She also enters for the first time in the ranking. The Swiss online travel agency Kuoni is 9th.
8. Gîtes de France
The French leader of the labeled rental clbad over 70,000 homes in France.
7. BlaBlaCar
With nearly 60 million users claimed, the French company BlaBlaCar is the world leader in carpooling.
6. Dacia
Renault Group subsidiary, of Romanian origin, enters sixth place.
5. Bose
First in the ranking last year, the brand of electronic audio equipment moved back to 5th place.
4. Michelin
The French company is the second largest tire manufacturer in the world.
3. Emirates
On the third step of the podium is the airline based in Dubai.
2. Singapore Airlines
In second place is Singapore Airlines. The airline has recently distinguished itself by inaugurating the longest commercial flight in the world, between Singapore and New York.
1. Netflix
After being named the brand that garnered the most interest from the Millennials, according to a YouGov rating, Netflix wins the top spot in the 2018 ranking.
[ad_2]
Source link
