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Who said that Samsung and Apple were indestructible? For the first time, a challenger took the place of No. 1 in sales to two market leaders. In India, the Chinese manufacturer OnePlus managed to win against the two world leaders thanks to its excellent OnePlus 6.
The global smartphone market is arch-dominated by Samsung and Apple. But a country resists, and not least. India is the first country to bring down the two tenors of their pedestal. According to badysts at Counterpoint Research, taken over by Android Central, the Chinese OnePlus managed to dethrone Samsung and Apple in India. A first
The OnePlus 6 breaks all the sales records of the brand
With its OnePlus 6, the Chinese manufacturer hit a big blow. The excellent value for money of the high-end smartphone will have escaped no one. In any case not to the Indians who threw themselves on it. Offered at 30,000 Indian rupees (about 370 euros), the OnePlus 6 allowed the brand to crush the two market leaders Samsung and Apple. The high-end smartphones of the two tenors display a tariff twice as high.
Thus, the OnePlus 6 represents in the second quarter of 2018 40% of sales of smartphones in the country (against 30% in the first quarter). In one year, the brand has quadrupled its sales figures. For its part Samsung is granted 34% market share (down from 2018). Apple sees its iPhone shunned and accounts for only 14% of sales in India
Samsung and Apple under pressure against Chinese manufacturers
Until then rather calm against the competition, Apple and Samsung are under pressure . On the one hand, the two giants are marketing their high-end models at higher prices. If they find their audience and revenues are up, sales volumes are down. Samsung has finally acknowledged that its Galaxy S9 was selling poorly.
This tariff placement is all the more challenged as Chinese competitors are beginning to spread around the world. In France Xiaomi and Oppo settled in 2018 and intend to gain significant market shares. OnePlus, already known in France, has taken a step further by signing a partnership with Bouygues Telecom. The OnePlus 6 is available exclusively at the operator, in addition to online sales.
Faced with the rise of Chinese brands, Samsung and Apple are already thinking of changing their strategy. According to the latest rumors, Apple should announce among its new iPhone 2018 a cheaper model than those launched in 2017. Samsung on its side intends to bet on the next "revolution" of the market: folding smartphones. But beware, the challengers also intend to put it, Xiaomi and Oppo in mind.
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