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The Chinese group has just marketed its AirDots, a model sold starting at $ 30.
The success of Apple's AirPods is emulated. The Chinese group Xiaomi has just launched its own wireless and bluetooth headphones: the AirDots.
Marketed only in China at the moment, this model will be sold starting from 30 dollars, when the AirPods are them available for 159 dollars.
This suggests a lower quality, especially in terms of sound. But by offering a rate lower than 80% to the AirPods, the fourth largest seller of smartphones (just behind Apple), hopes to make a good place in this market segment.
Around 30 million AirPods sold in 2018 according to Barclays
Before these AirDots, Xiaomi already offered headphones and other earphones with son, but this is his first foray into the niche of headphones called "true wireless". Last summer, another Chinese group, Oppo, also marketed its own $ 99 model.
Serial launches that explain. Apple reportedly sold nearly 14 million AirPods last year, according to estimates by Ming-Chi Kuo, a keen apple badyst at KGI Securities.
The Californian group could sell nearly 30 million on the whole of 2018, according to Barclays. "AirPods are incredibly popular […] This product is a phenomenal success, "said Tim Cook in May.
Apple is the world's number one headphone market
As a result, Apple's line of headphones (including its Beats products and earphones with EarPods) is now dominating the global market, according to a MIDiA study.
In the first quarter, the US group gained 24% market share, dethroning Sony (22%) and also ahead of Panasonic and Bose. According to the study, "listening (music) via the smartphone is now the second most common means behind the car."
Nicolas Richaud
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