Frank Ocean opens New York store for his luxury company Homer

Frank Ocean on Monday opened his new luxury store in New York City, Homer, which sells products from his luxury brand of the same name.

The store, located in the Bowery, offers items such as silk scarves and high-end jewelry, made in Italy from 18k gold, sterling silver, enamel and lab-grown diamonds, with a price range of $ 395 to $ 1.9 million.

A catalog from the brand – which Ocean, 33, is working with Tyrone Lebon on – showcases a 25-piece collection with a creative focus on “legacy as fantasy” and “childhood obsessions,” said the company in a press release.

The latest: Frank Ocean, 33, opened his new luxury New York store Homer on Monday, which sells products from his luxury brand of the same name

The physical location was designed by Ocean as well as architects Michael Abel and Nile Greenberg, according to Variety.

Artist In My Room recently spoke to the Financial Times about his business venture, saying he “didn’t want our work to be cheaper than Cartier.”

Ocean explained how he came to name the company Homer.

“Mainly because it’s five letters and dotcom was available,” Ocean said of the name, “but also because Homer is considered the father of history and history is meant to last – just like diamonds and gold.

Cool Guy: A brand catalog – which Ocean, 33, is working on with Tyrone Lebon – showcases a 25-piece collection with a creative focus on “legacy as fantasy” and “childhood obsessions” , the company said in a statement.

Tons of options: The store, located in the Bowery, has items such as silk scarves and premium jewelry, made in Italy from 18k gold, sterling silver, enamel and of lab-grown diamonds, with a price range of $ 395 to $ 1.9 million.

“And I know Homer used papyrus, but I’ve always liked the idea of ​​carving history in stone.”

He added: “I don’t find business boring, I really like it.”

Ocean took to Instagram last week to explain his interest in the new venture, The Guardian reported.

“Hand on my heart, this project stirred my mind and my imagination throughout it all. All my work is now dedicated to my family. All.’

Ocean said his “hope is to do things that last, that are hard to destroy, set them in stone.”

Artist In My Room, pictured in New York City in 2017, said he “didn’t want our work to be cheaper than Cartier”