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Published on March 2, 2019 | by Zachary Shahan
March 2, 2019 by Zachary Shahan
Dead car rolling. Will not sell. Tesla will never produce it. Tesla will be bankrupt before a customer gets one. The demand is all dry. The depreciation will be horrible. Nobody will want another one. (All the claims made years ago about the Model S.)
Some of the most interesting changes in our life have a strange chance – or fate if your brain works like mine. Believe it or not, I did not intend to land the title of "blogger" when I went to university in 2000. (I do not think the term still existed at the time.) A strange story, a life after another, however, and I was blogging professionally. I think I really started to consider it as a career when a CNBC representative asked me to interview me in CNBC's London studios for a series that they carried out in coordination with the Harvard Business Review entitled "Energy Opportunities". It was in 2011 and me. had been seriously blogging for about a year. When they read the email, they seemed to want to interview me, but honestly, it did not seem to make sense to me. to suggest Solar experts who they could interview for the series. After answering that I was trying to think of some people and send suggestions, the representative made it clear that he really wanted to interview me. (Well, I'm going to be cursed.)
I had never written an article about Tesla at the time. My goal was solar energy, climate science and related topics – not electric cars. In fact, the first article that Elon Musk tweeted is an article on solar energy that I wrote for the ABB blog. (I do not know how he met him, but I feel like I found him on reddit after someone posted it.) Finally, I resorted to the cover of electric vehicle. Previously working hard to promote cycling, public transit and sustainable development as a director of a non-profit organization focused on these topics, I was painfully aware of how hard it was to get people out of the business. car and I quickly switched to electric transportation. was critical if we wanted to prevent a galloping climate disaster. In addition, it has become more interesting to learn and write about electric cars than to write every day about a technology that only works on the roof for a few decades and that generates more energy. # 39; electricity. (After the purchase, there is no exciting interaction between consumers and solar panels.)
Anyway, this story had to start with John Broder, so let's move on to that. While I was writing a bit about Tesla, it is the incident of John Broder – Tesla that really propelled me into this subject. I am one of those people who are just fond of stories of injustice. I am morally irritated by unjust attacks, smears, deceit, etc. Who really knows what happened with the John Broder /New York Times Driving test of a Model S using a nascent network of Supercharger? I guess only Broder really knows it. But the reports, which came from a guy who normally covered the stories of oil and climate, were clearly messed up. Whether deliberately or by accident, Broder went around in circles for a while looking for a Supercharger before he inevitably killed the battery. There were also other problems, but this one stood out. Anyone who has driven a Tesla a lot knows how easy it is to spot Superchargers. As far as I know, his story makes no sense, and it hurts Tesla in the eyes of consumers very early and very gently. It seemed wrong.
In the end, the last Elon Musk / Tesla blog post on the cover started like this:The New York Times reversed his opinion on the review of our S model and no longer believes that it was an accurate account of what happened. After investigating the facts surrounding the trial, the editor acknowledged that John Broder had "problems with accuracy and judgment," "made informal and imprecise notes," and "few compelling conclusions."
"We would like to thank Margaret Sullivan and The New York Times for reviewing the matter and considering the public evidence, as well as the additional evidence provided on the background. A debt of appreciation is also due to other media, such as CNN, CNBC and Consumer Reports, which repeated The New York Times Test your driving at normal speeds on the highway and at a comfortable cockpit temperature without ever escaping you.
"But above all, we want to thank our customers, who immediately supported Tesla's defense and the electric car revolution, by sending hundreds of heartfelt letters of support to The New York Times in a few days! Of their own free will, several customers have spent the holiday weekend recreating the Broder test route and showing that it could be done easily using the Tesla Supercharger network on the East Coast. You are awesome guys!
"The bottom line is that the Model S, combined with supercharging, works well for a long road trip, even with a cold, snowy winter."
As has often been the case, the owners and fans of Tesla had to make things clear as a result of erroneous statements. One could say that they saved Tesla's ass. They and Elon Musk, who tends to defend himself when he thinks his companies are unfairly attacked.
A few days later, Elon noticed that Tesla may have lost $ 100 million in sales New York Times blanket. (For some reason, TSLA was trading around $ 35 at the time.)
So what happened to John Broder? I do not remember seeing his Tesla cover afterwards. Well, after what I presume to be good coverage of other topics, he eventually became a publisher at the New York Times. "John M. Broder joined the editorial board in early 2018," notes his profile.
Interestingly, the New York Times from what I saw, never had any idea of Tesla. In fact, the journalists covering Tesla are overtly blatant, and I must say that they often conspire in a thin way to elonically reduce Elon Musk on Twitter. One of our writers last summer called an article on a call with Elon Musk, "the billion dollar hit". You could call it Embroider × 10.
I rarely look at the tweets of the $ TSLAQ crowd, because it gives me the same rude feeling I get from reading discussions dominated by Donald Trump supporters, and there are too many cases where my brain wants to explode from my skull looking at what is misleading. statements and innuendo, but I've seen enough of it so that I honestly was shocked to see what the reporters of some of these outlets, including the New York Times, say on Twitter.
To be quite frank: I just found the New York Times The coverage of Tesla over the years will be depressing. It lacks so much context and seems to go a long way to distort a person and a company that works so hard to do as much for the company. The newspaper is making huge political reports, so it is all the more upsetting. I wonder how many people subscribe to the nonsense of "false news" that Trump specifically pushes because they know how non-political reporting, like reporting on Tesla, can be bad.
But this story does not really concern the New York Times or Embroider. This is the largest image of the cover and analysis of Tesla – newspapers and Wall Street analysts. So let's move on to something else.
I have already pointed out several times that some people have been predicting Tesla's imminent demise for more than a decade. (See our Tesla Flashbacks series.) That is to say, they predicted the bankruptcy of Tesla more than ten years ago and they are still today. They are sometimes published in the mainstream media (again, the media that I greatly respect for their policy report, but I must say sadly that it is horrible to cover clean tech topics from everything I've seen). These people are taken seriously. And they built a growing legion of Wall Street critics and short sellers. Yes, although they have been wrong for more than a decade, it seems that their community and their messages have grown. Nevertheless, they and their new colleagues are indeed convinced today that Tesla is doomed and will eventually collapse. Many of them believe it. They find the slightest potential for weakness in Tesla and make it seem fatal. After two profitable quarters that, according to them, would never happen, after putting a car in mass production and claiming that Tesla could never produce in mass, after proposing a Tesla Model 3 to 35 000 dollars which according to them, would never happen, having sold all the other luxury vehicles in the United States. and almost all other sedans (though they are much more expensive), having overtaken customer satisfaction surveys for years, these critics continue to ignore their past mistakes in reporting and marketing. 39, analyze and think that everything will "return" to them every day.
Impossible. Just a waterfall. Can never be produced. Vaporware. Fraud. Will never be built. $ 35,000 – Pffff! You just made me spit my drink.
It's strange. It's often confusing. How can you be so bad for so long and continue on the same path? How can you be as confident in your analysis as it was incorrect several times before, including in recent months? A sentence of Scooby Doo comes to mind – "And I would have had it too, if it was not to annoy you children!" It seems to those of us who are optimistic about Tesla that these short sellers and critics are the evil villain reciting this line again. It seems to them (if they do not deliberately try to manipulate things for short-term profits), they have the impression of being the heroes who will eventually mingle and then see Tesla collapse. (How they see this as a positive final victory is one of the puzzling elements of all this, but I guess they really think Elon Musk and Tesla are cheating the world, despite all the happy owners, the happy investors and the amazing achievements of the group .. business despite the obvious challenges.)
I have recently written a long article about Jim Chanos. As one of Tesla's most vocal and respected critics, I found it astounding, when he read old comments, that he had been wrong for so long and still continued to express an opinion bearish on Tesla (although much less frequently and less visually). days). Is he really just a manipulator seeking to earn a dollar or a billion despite the societal consequences or has he really thought for years that Tesla would collapse from one day to the next? ? Do critics like this really swallow the wrong assumptions and predictions of so little time in the past, find a way to rationalize why they were wrong and keep the overall thesis intact in their minds? I can not tell. True understanding and motivations are difficult to determine in this world.
The storm of short sellers of 2018 was something to behold. Unbelievable. The short films and their facilitators in mainstream media were absolutely convinced that Tesla could not survive the end of 2018 without raising funds. They would not want to acknowledge Elon Musk's repeated claims that the company would make a profit at the end of the year. They asked the same questions again and again in different ways – demonstrating a disdain inherent in Tesla's predictions and statements – and Elon finally broke up. He could not stand the implied insults anymore and lost his temper. The media has gone crazy. It was "reporting" gold and "proving" that the critics were right.
Except that it is not the case. Tesla ended up making profits in the 3rd and 4th quarters and never had to raise more financing.
Have analysts or journalists come back and corrected their own statements and smears? Only a few have done it. Most of them seemed to explain this as a kind of magic and continued to continue. (Funny thing is, either they were basically wrong about Tesla and his finances, or they were tricked by unplanned magic and financial maneuvers … Anyway, there should be some kind of reflection on them On the other hand, Tesla has reached its predictions and the funding is somehow reversed, which is a further sign that Elon Musk is perverse and Tesla is doomed – at least that's what I read in his arguments.)
Tesla held a press conference this week to share details and hold a Q & A session on Model 3 ($ 35,000) and ongoing changes within the company to further streamline, reduce costs and all possible to "accelerate the advent of sustainable transportation". force consumer electric cars to market as quickly as possible. "Tesla continues to do what it has been doing for more than a decade: trying new things, going with what works, taking risks and streamlining some parts of the business to become more effective. Once again, critics see in all these changes a kind of smoke and evil mirrors, even outright fraud. They claim another "gotcha" on one thing after the other. For those of us who follow the company for years, this becomes a case of "the sky is falling" or "wolf, wolf! "Even if they score a point, they have lost so much credibility as to be mistaken that there is no room for honest and balanced discussion. Who has been right most of the time in the last decade? Why should we accept the idea that everything Elon / Tesla does is bad? Why should people now think that it is illegal or bad for a CEO to share information and thoughts about his company on Twitter or with reporters? It really comes into a Fox News / Trumpist-style realm where you're not supposed to believe what you see or hear (Rudy Giuliani's tip × 2 … or × 10).
This week was another surreal moment for Tesla's story. The main goal of Tesla for about 13 years has been reached. Tesla has launched an order for his model 3 of $ 35,000. Even before that price, the car occupied 7% of the global electric vehicle market last year and was sold half to many cars. But that's clearly the big milestone – $ 35,000. This is essentially what Elon Musk wrote in 2006. As impossible as it may seem to critics at the time and en route, he is here now. Tesla did it. Nearly two decades of planning and hard work have led to the goal, almost exactly where Elon Musk had planned. The Supercharger network tested by Broder has worked and developed. The cars have been loved by the owners more than any other cars are loved by their owners. The demand has grown like gangbusters. Tesla has won many gears, race car drivers, BMW and Mercedes loyalists, Honda Civic hypermilers, and so much more. Yet, several Tesla reporters in mainstream media are rising up and seeing disaster, disaster, the end of time. Critics for life will move their fingers, crying (sometimes with joy) that the sky is falling. Really this time.
What a strange world it is.
Stay calm and charge. The future is now.
About the author
Zachary Shahan Zach tries to help the society to help herself (and other species). He spends most of his time here CleanTechnica as director and editor. He is also the president of Important media and the director / founder of Obsession EV and Solar love. Zach is recognized worldwide as an expert in electric vehicles, solar energy and energy storage. He has lectured on clean technologies at conferences in India, the United Arab Emirates, Ukraine, Poland, Germany, the Netherlands, the United States and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG and ABB. After years devoted to sun protection and electric vehicles, he simply has a lot of confidence in these companies and has the impression that they are good clean tech companies in which to invest. it does not offer any professional investment advice and should not be held responsible for your loss of money, so do not rush.
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