[ad_1]
The use of capital letters has a reason: the Volkswagen Jetta is still a model of a car sold in China and is very popular, while JETTA is a new brand aimed at consumers in this mega market.
VW occupies an incredibly important place in the most thirsty country of cars in the world, absorbing a considerable part of the main segments of China. The brand sold 3.11 million vehicles in China last year. However, its presence at the bottom of the market is not as strong and there are still millions of Chinese who have not adopted the new way of life and who have bought a car. That's why JETTA.
The automaker sees great opportunities for first time buyers. With JETTA, the company plans to offer a sedan (which looks like a Jetta – hmm … Jetta Jetta?) And two crossovers at 200 dealerships by the end of the year.
The joint venture FAW-Volkswagen, manufacturer of all VW and Audis vehicles in this country, is responsible for the assembly of vehicles.
Kep to the success of the brand are young adults. To attract these consumers to the fold, VW proposes a new sales approach. "JETTA will build its own dealer network and directly approach customers with innovative sales formats – digital showrooms, malls and mobile sales trucks," said the automaker.
The presence of JETTA, VW hopes, will also isolate VW from market forces. Last year, new car sales in China fell, penalizing US companies such as Ford and GM, although VW's market share increased. At 2.1%, the loss of sales of the VW brand was less than half of that of the overall market (down 4.6% compared to 2017).
"With JETTA, we are reducing the gap between VW's established core brand in the largest volume segment and entry-level mobility, which accounts for about one-third of the Chinese market and is primarily served by local brands, "said Jürgen Stackmann, board of directors. member of the management responsible for sales. "In this way, we will significantly increase our market coverage."
The first JETTA models are expected to reach Chinese buyers in the third quarter of this year.
[Images: Volkswagen]
Related
[ad_2]
Source link