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Samsung and the iPhone maker Apple have both seen their share of the smartphone market slow down by Chinese competition in recent years.
Groups like Huawei, Vivo, Oppo and Xiaomi have acquired a dominant position by selling smartphones with high-end features at a relatively cheaper price. Last year, Huawei and Xiaomi reported growth of 32% and 33% respectively, according to IDC.
In China, Samsung's market share is one-digit and in India, another important market for smartphones, Xiaomi, has broken the dominance of the Korean technology giant.
The launch on Wednesday, during which Samsung also announced four Galaxy S10 smart phones, was "the opportunity for the company to say" Look, we are not out of the game. Look at all these other things we have that many other competitors, "said Bryan Ma, vice president of Appliance Research at IDC. "So, it is good that they have established it."
According to Bernman Newman, Samsung has an advantage in the category of foldable smartphones, because Chinese screen designers are still struggling to develop flat screens at low cost.
"When you go on the foldable phone, it becomes even more difficult," said Newman. "That does not mean (Chinese companies) can not offer foldable phones … their cost structure is likely to be an order of magnitude higher than Samsung's for display at this time. "
Ma said that Samsung was not out of the wood yet, despite the launch of the Galaxy Fold.
"Competitive pressure will still be there – these Chinese suppliers are not only aggressive in terms of product design, but also in terms of price," he said, adding that there was still some way to go for companies. solve hardware and software problems related to foldable smartphones.
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