Galaxy S21 Fares Same Price as iPhone 12, But There Are More Challenges

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the The Samsung Galaxy S21 series is now official and while the The Ultra variant is a notable upgrade from its predecessor, the Standard and Plus models have taken a step back in some areas. South Korean outlet Elec speculates that this might have something to do with the unpopularity of the Galaxy S20 line.

The S20 phones were released in March of last year, as the coronavirus spread around the world. Handsets were also on the higher end of the price spectrum. Sales never really took off, which apparently explains why the range be interrupted in key markets.

The starting price of the new models has been reduced by $ 200 at the expense of the microSD slot, charging brick and headphones.

The Galaxy S21 Ultra has a 6.8-inch screen with QHD + (3200 x 1440) resolution and 515 PPI. It also supports a refresh rate of 120Hz at QHD +. The S20 Ultra only supported this refresh rate in FHD.

the S21 and S21 Plus have FHD + (2400 x 1080) resolution, which is unusual for high-end phones. Even the S20 and S20 Plus from last year have QHD + (3200 x 1440) resolution.

The S21 and S21 Plus have a PPI of 421 and 394, respectively. In contrast, the predecessors offer a PPI of 563 and 525. Samsung claims that a lower PPI isn’t exactly a downgrade from specs and claims that the Standard and Plus models have higher peak brightness than their predecessors (an increase from 1200 nits to 1300 nits).

Regardless of what the company says, it’s obvious they’ve prioritized cost savings over specs and features. It remains to be seen whether the strategy will work.

Launching new phones earlier than usual might turn out to be a bad idea

According to a Pre-launch analysis by analytics firm Counterpoint Research, while the new phones will likely perform slightly better than the S20, they might not do as well as the Galaxy S10. The prediction was made based on factors such as extended replacement cycles, increased competition, the proximity of the iPhone 12 release, and the uncertainty surrounding pricing.

The research firm noted that the delay in launching the iPhone 12 and the accelerated release of the S21 series puts Samsung’s new phones within 12 weeks of the iPhone 12 launch, which “isn’t not ideal from a price comparison point of view. “

The firm also said the iPhone 12 hits a sweet spot with the base price of $ 799 and that the price of the S21 will need to improve from S20 levels “for Samsung to avoid disappointment.”

Well, the phones are out now and it’s clear Samsung was listening to the S21’s starting price being the iPhone 12’s entry price.

This in no way guarantees that the Galaxy S21 will overtake the iPhone 12 in shipments, which seems to be doing remarkably well. Counterpoint Research’s Director of Mobile Devices and Operator Strategy explains why:

The exceptional performance of the iPhone 12 not only helps Apple to have its best iPhone year ever, but it takes the wind in the sails of its competitors by dominating promotions, shelf space and space in line. Additionally, in the North American market, there is a post-holiday lull in flagship sales in January and February, making it a difficult time to launch a major product.

The smartphone industry has also become very crowded, and Chinese suppliers are not only launching mid to low-end phones with competitive specifications, but also more flagship handsets. In contrast, the S10 competed with nearly 48 “ $ 800 and up ” phones in 2018. The S21 will have to compete with over 65.

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