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- GameStop has announced content partnerships with CompLexity Gaming, Envy Gaming and Infinite Esports, which includes OpTic Gaming and the Houston Outlaws.
- The GameStop Performance Center will open this summer as a center for CompLexity games and Dallas Cowboys.
- Each team will partner with GameStop to engage local fans in gaming workshops and online content.
The video game retailer GameStop announced Wednesday several esports partnerships, all focused on its original state, Texas. The partnership includes CompLexity Games 
, Wanna play , and Infinite Esports .
GameStop has acquired the naming rights for CompLexity Gaming's new training center in Dallas, which will open in May. The 11,000-square-foot GameStop Performance Center will share a head office with the Dallas Cowboys, whose owner, Jerry Jones, holds a controlling interest in CompLexity. The new facility will house a gaming area, a high-tech training area, video studios and a retail store.
At the same time, GameStop also announced the signing of a multi-year sponsorship deal with Dallas-based Envy Gaming, which owns Overwatch League team Dallas Fuel . The partnership includes a number of local gaming clinics that invite amateur players to interact with and learn from professionals.
A partnership with Infinite Esports will include its OpTic Gaming franchise as well as Overwatch team, the Houston Outlaws.
"We believe that the Dallas / Fort Worth area is becoming the epicenter of sports with many professional teams settling in North Texas – and we are in the middle of this movement." , said Frank Hamlin, GameStop Marketing Director. "It helps that GameStop shares the same backyard with the three teams of esports. "
CompLexity, Envy (with Dallas Fuel) and OpTic Gaming (with Houston Outlaws) will provide "in-depth information going beyond tips and tricks," said GameStop. The Esports observerthrough a series of videos, curriculums and in-person events at the GameStop Performance Center.
Once the player has completed his program, he will have the opportunity to compete at an amateur level via the tournament platform partner, Matherino.
GameStop will host other events such as Overwatch viewing sessions and collegiate sports events as part of the Collegiate Star League (CSL). The retailer will be taking part in key events, including the Summer School League, the fall campus re-entry tour in the fall of 2019, and the CSL grand finale 2020.
"We are entering the esport significantly and we believe that our basic approach will enable amateur community significantly thanks to the partnerships we have put in place, "added Hamlin.
GameStop is associated withOverwatch teams in 2018, organizing meetings with nine teams, including Philadelphia Fusion, Los Angeles Valiant, New York Excelsior and San Francisco Shock. The company told The Esports Observer that it plans to continue on this path "on a larger scale" in 2019. Further details will be revealed "soon", teasing it.
The video game retailer showed particular interest in the development of the Texas esport community last year, sponsor OP Live Dallas, a festival of games and esports. The event, held in September, was produced by eGency Global in partnership with SMU Guildhall, the graduate program in game design at Southern Methodist University.
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