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The two companies did not say when they expected the pilot stores to be ready. They did, however, intend to try the new locations in a "market of choice".
It is far from certain that this will help. GameStop has already tried to change its retail format with little success, including selling mobile devices and adding gaming accessories (such as Funko Pop figurine walls). And even if these efforts could convince more people to visit the stores, they will not necessarily lead to more sales. Retro players are always dependent on physical purchases, but esports competitors will not necessarily spend money on GameStop simply because they played a tournament in a store.
Nevertheless, this is a recognition of the fact that GameStop must do more than reduce costs if it wants to keep its retail business afloat, assuming it can survive in the first place. Sales of physical games are unlikely to rebound and console sales could collapse at least until the start of the next generation in 2020. GameStop does not have much to lose by experimenting with new store formats. The retailer is shaking his reputation.
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