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GameStop's latest promotion is a doozy: the gaming retail giant will be offering a return within two days of a game's release in the form of in-store credit equivalent to its price, even for open source software.
Known as guaranteed to love him, the initiative was reported for the first time by Ass Gamer on Twitter with an image of a business memo describing the transaction process. A GameStop representative confirmed the details of the program to Polygon.
"True to our fundamental promise, today's announcement demonstrates GameStop's commitment to empowering players – and our commercial promotion" Guaranteed to love it ". offers our customers the peace of mind of buying video games in our risk retail stores, starting with Past days next week, "said the company in a statement to Polygon.
Sony's Bend Studio open-world zombie action game will be the first and only game to be eligible for the Guaranteed to Love It program; it does not apply to anything else from now on. And the offer is only valid for the standard edition of the game until Sunday, April 28 – two days after Past daysThe release date of April 26 – at GameStop outlets in the United States. In other words, you can not buy the game at any time and enjoy the promotion.
Yes, the agreement theoretically allows customers to buy Past days at launch, play it in less than 48 hours and then return it for $ 59.99 GameStop Credit. (The sales tax is not part of the refund.) But it can be more disturbing than worth it, given the reported duration of the game of about 30 hours.
Anyway, it's an intelligent and potentially necessary experiment from GameStop. Earlier this month, the company had announced a net loss of $ 673 million for the 2018 fiscal year, which ended Feb. 2, and included the sale of the company's Spring Mobile division into January for $ 700 million. At the time, the company announced that it was implementing an "initiative to reduce costs and improve profits", which would include "Supply Chain Efficiency, Operational Improvements" , cost savings and price optimization and promotion.
The new agreement Guaranteed to like it seems to be part of this plan, and GameStop announced it one day after the new CEO of the company, George Sherman, took office.
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