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Genius Brands International Inc (NASDAQ: GNUS) Shares are trading down 20% following announced collaboration with Walt disney co (NYSE: DIS) Marvel Studios where Marvel Studios granted Genius Brands certain likeness rights to the late comic book author Stan Lee.
Genius Brands controls the Stan Lee name, the lively and lively Stan Lee likeness, the Stan Lee signature, as well as the broad Stan Lee / Stan Lee Presents brand, and a variety of Stan Lee properties. Marvel will license Stan Lee’s likeness rights from Genius Brands.
Traders and investors are probably selling Genius Brands, as they might have hoped for more depth for a Marvel collaboration than what was shared today.
Genius Brands is a children’s media company. It is engaged in the development, production, marketing and licensing of children’s entertainment properties and branded consumer products for media and retail distribution.
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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