Genshin Impact x KFC crossover events in China halted due to COVID-19 concerns

by



[ad_1]

Don’t play chicken with a global pandemic

KFC was forced to close several restaurants in China over the weekend after masses of Genshin impact players showed up to participate in the fast food crossover event.

KFC has announced that it will be offering Genshin impact pins and in-game items to customers who showed up and shouted the phrase “Meet in another world, enjoy delicious food!” among restaurant employees. However, as Kotaku reports, KFC outlets in Shanghai, Nanjing and Hangzhou districts were swarming with fans. Despite authorities’ best efforts to maintain crowd control, the gatherings were considered to violate China’s particularly strict COVID-19 regulations, forcing the event to be partially abandoned.

As indicated by industry analyst Daniel AhmadThe COVID-19 numbers are currently relatively low in China, making the country safer than several other large international communities. Either way, run an in-store promotion for one of the greatest video games of the time. global pandemic is still in force is somewhat irresponsible. I’m sorry for the poor juices that represented in costume Genshin impact characters Diluc and Noelle. I hope they got out of there before they got swarmed with fans, huggers, and selfies.

Event in-game items are expected to be made available to all players later this summer, while physical pins have very limited availability. As such, these are highly sought after items in the Genshin impact community, which is currently estimated to rank in the region of 30 to 35 million players.



[ad_2]

Source link