More Roads to Harley-Davidson – Harleysite Meetings – Events – Blog

<img clbad = "caption" title = "Pan AmericaTM 2020 * 2 models 975-1250cc 2020-2021 * Bildnachweis: Harley-Davidson" src = "http://www.harleysite.de/images/stories/harley-news/2019/more_roads/Pan-America .jpg "alt =" Harley-Davidson Pan America [19659009] MILWAUKEE (July 30, 2018) – Harley-Davidson announced today the details of its "More Roads to Harley-Davidson" growth plan, which will inspire more from motorcycling enthusiasts to more people around the world by 2022. [details] 19659010] In our incessant and ever-changing customer desires, the steps taken are in line with Harley-Davidson's goals for 2027, putting more emphasis on reviving business in the United States through strategic investments while stimulating the growth to strengthen international markets.

"The measures we are announcing today will add to the power and competitiveness of Harle Understanding Y-Davidson – especially our expertise in development and production, the global appeal of the brand and, of course, , our network of dealers, "says Matt Levatich, President and CEO of Harley-Davidson, Inc." We are leading the next revolution of freedom In order to reach our future loyal customer, future bikers who n & # 39; Have not yet realized the fascination of the motorcycle. "

As a result of a comprehensive and fundamental badysis that puts the customer first, the" More Roads to Harley-Davidson: [19659011] New Models – Harley-Davidson will conquer new customers without neglecting existing ones, increase market share in high-volume motorcycle segments, and open new markets and market segments. p artout in the world Where they can be found, exactly as they would expect when they shop in a multichannel distribution system.
Stronger Dealers – Harley-Davidson will create the right framework conditions for both the financial strength of the dealer and the customer experience

"We plan to use these measures to expand our customers with new motorcycle groups and, therefore, increase our sales and profit margins, "said Levatich.

New Models
Harley-Davidson TBD 2020 * 9 Models 500-1250cc 2020-2022 * Harley-Davidson plans to leverage its engineering and manufacturing expertise to create the model line the most complete of the company with a complete portfolio of motorcycles in a wide range of price ranges, propulsion concepts, engine capabilities and categories worldwide in the grö and the most dynamic market segments. Among these:
Harley-Davidson will expand its leadership in high-volume motorcycles by continuing to develop streamlined and technically advanced cruises and cruisers that will delight and inspire regular customers to drive longer motorcycles.
Harley-Davidson will introduce a new mid-range modular series with four different displacements between 500 and 1250 cm3, which will serve three different market segments. The launch is scheduled for 2020 with three models: the Harley-Davidson Pan America 1250, the first Adventure Touring model of the brand, a custom 1250cc model and a 975cc Streetfighter. Other models are planned to cover these three market segments by 2022.

Harley-Davidson, in partnership with an Asian manufacturer, will develop an economical 250-500cc motorcycle for Asian markets in Asia. full growth. This new model and large-scale distribution network is aimed at attracting new customers and increasing Harley-Davidson growth in India, one of the largest and most dynamic markets in the world, as well as in other markets. 39, other Asian countries.

Harley-Davidson Electric motorcycles launch LiveWire – the first model in a wide range of non-clutch dual-clutch "Twist and Go" power supplies. With these models, Harley-Davidson intends to take the lead in the electrification of the two-wheeler market. By 2022, LiveWire will be followed by other models to attract new customers with lighter, smaller and even cheaper vehicles.

Broader Market Access
TBD 2021 * 5 Models 500-1250cc 2021-2022 * Harley Davidson Expands Approaches to Market Access and Responds to Customer Needs through various measures:
Harley-Davidson will increase customer retention across all channels by creating customer experiences. This includes the optimization and expansion of digital opportunities by integrating the world of the Harley-Davidson.com experience into the retailer 's buying experience, thus promoting the marketplace. Overall shopping experience for new and existing customers.

Harley-Davidson becomes strategic alliances with Harley-Davidson will exploit new forms of distribution around the world, including smaller shops in cities to help people in the urban environment with the Familiarize the brand, promote the distribution of the expanded product range and support the international sale of clothing.

Stronger Traders
Harley-Davidson has a world-clbad dealer network that is integral to accelerated and decisive strategy for their overall success will be. The company will create the framework conditions to significantly strengthen the dealer network and increase customer satisfaction. This creates the preconditions for the most active and successful traders to drive innovation and success – for the benefit and benefit of the company – and increase the high level of customer satisfaction for an increasingly complex product line.

E-Bikes Harley Davidson – 2 Models 2021-2022 * "Harley-Davidson is so legendary that we've never been there," says Levatich. "We have always had change and success in mind – just like the founders who founded the Company in 1903, and all the employees and dealers who have since taken over all the challenges that fate has in store for them. Our project will redraw the limits of our brand. We will win new customers and strengthen everything we represent as a brand and as a company. We can not wait to start implementing the plan. "

Photo credit: Harley-Davidson Milwaukee