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Cologne / Hamburg (dpa) – It's actually a paradox: that fixes the purchase of meat not only on the price but also on the housing conditions of animals, it currently has more than easier in discounters than in the more expensive supermarkets.
Because Lidl, Aldi, Netto, Penny and Kaufland started a few months ago with the introduction of a four-step labeling that, at first glance, gives information on the conditions of conservation butchery animals. Only the large supermarket chains Edeka and Rewe do not participate in the labeling up to now.
But that should not stay that way. After the discounters also the supermarket chain Rewe wants to introduce again in this year with all clean brands of fresh meat and poultry Selbstbedienungsbereichen a postage mark, as said a spokesman for the German press agency. Even at the counter of fresh meat, one must be informed of the circumstances of the breeding. However, this could take some time because of the difficulties.
The fact that Rewe, as a supermarket chain, requires more time for the introduction of a marker than discounters, is due to the much larger badortments and more complex structures of the supermarket chain. 39; company, stresses the commercial giant. This makes the introduction "a little longer".
The competitor Edeka meanwhile, claims to examine "whether an implementation in full-range activity would be accepted by customers and how this information can be communicated to the service counter".
The company's goal is to continually increase the proportion of livestock products in which livestock, livestock, transportation and transportation. Slaughtering farm animals meet the growing demands of customers, said a spokesman. "A mere designation of livestock does not pay directly for an increase in animal welfare," he criticized.
The Real hypermarkets chain does not want to participate in the trend towards its own animal protection labels. Surveys have clearly shown that different postage tags are difficult for the consumer to understand, said the dealership. "We see clear help for the client only in a national legal regulation."
It could still take time. The Federal Minister of Agriculture, Julia Klöckner (CDU), is currently aiming for the state-sponsored "animal welfare label" to be introduced in supermarkets by 2020/21 .
Until then, probably the self-taught labels of the major retail chains will determine the image. The pioneer was Lidl . In February, the chain of discounts presented its own system of identification of housing conditions, where all others have more or less made their mark. The company hopes that consumers will buy more animal-friendly products through labeling. This is Lidl's stated goal that at the beginning of next year about half of the fresh meat products will be at least level two, thus ensuring more animals and more space for animals. material of employment.
If the will of consumers to dig deeper into their pockets for the welfare of animals is big enough, but Lidl can only speculate on it for the moment. When asked about the success of labeling, Lidl states: "To reliably badess whether consumers are promoting meat from an animal-friendly attitude through their buying behavior, he is currently too early.
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