Germany is lagging behind in mobile payments

For many industry experts, mobile payment is one of the future trends par excellence. But the Germans are still not enthusiastic about it. This confirms once again the study conducted by the American market research company E-Marketer: according to this attraction in Germany, only 5.8 million employees at the cash register, at the cash desk, prefer to use their smartphone as their wallet. That's eleven percent of all smartphone owners.

Although this figure has increased up to 36.6% over the previous year, Germany still lags behind in this respect in comparison with Europe 's. Where is. The measure of all things is Italy, where already one in five pulls his mobile terminal at the checkout. Behind them are the British, the Spanish and the French. According to E-Marketer, the Germans are on the other hand developing countries such as Albania, Belarus and Kosovo.

The use of mobile payment in European comparison

Source: E-Marketer (in percent)

"Cash is still an integral part of German commerce," says Chris Bendtsen, an badyst at e-Marketer, who sees it as the main reason for the slow adaptation of technology in Germany. According to the experts, however, the fact that no major technical player with its respective mobile payment service was active on the German market until this year is at the origin of this trend.

It changes. In fact, the subject in this country has picked up speed for several months. Since June, Google Pay is available in this country. Apple Pay will do the same this year, he said. The savings banks, the Volksbanks and Raiffeisenbanks as well as Mastercard also launched their own solutions this summer. This development could fuel the mobile payment market in this country, says Bendtsen.

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