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Black Friday and Cyber Monday 2018 broke all records again. The trade reports the highest sales of the year. That's what the Germans bought.
Source: GIGA.
Black Friday in Germany: from the bargain to the big shopping
German punctuality is also reflected in the buying behavior on Black Friday. As reported by the Criteo advertising platform, sales jumped 350% at midnight on 23.11.2018. On mobile devices, it even reached 390%. Black Friday has now definitely arrived in Germany, with retail sales of about 2.4 million euros 15 times more than in 2017 – and more than ever.
Most purchases were made on early Friday morning between 6 am and 10 am and just before midnight. Incidentally, the most popular products this year were not just technological products, but mostly sports goods. In the electronics sector, the interest in social media, according to Vico Research & Consulting, mainly concerns smartphone manufacturers Samsung and Apple. On other places, the game consoles Xbox One from Microsoft, Nintendo Switch and Playstation 4 from Sony.
If you still do not know what is Black Friday, here is a small introduction:
Black Friday on Amazon: these offers are still valid
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Black Friday and Cyber Monday 2018: Germans have shopped at these dealers
The big winner of Black Friday 2018 is the American company Amazon, which set a new sales record during the week of Cyber Monday from 19 to 26 November. In addition to the best-selling products in the world, Amazon Echo Dot (3rd generation) and Fire TV Stick 4K, German customers in Amazon liked to buy kitchen and household products, consumer electronics, toys, clothing and food products. Black Friday has also been a success for MediaMarkt, Saturn, eBay and Otto.
"It is interesting to note that among the brands and products most discussed, no German manufacturer and no German product can be found.Foreign companies can have a competitive advantage in that they use the day in the world. other countries much longer for marketing purposes, "said Marc Trömel, CEO of Vico Research & Consulting.
How do you rate Black Friday this year and what did you buy? Write your opinion in the comments!
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