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ofAnne Tessin
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Nutella has long been established as the best dog in the chocolate spread market. Now, an unusual newcomer could become a real danger.
Ferrero and Barilla are Italian companies, but the obvious similarities have already ended. A global company has become famous for its confectionery, including the Nutella cult, and the other is a mainstay of the pasta market. But Barilla's adventure now in unusual areas.
Barilla is now Nutella competition
the Barilla, the Italian pasta giant bring a own chocolate spread at the market. According to Reuters, the spread of sweet cream must compete with Nutella and Barilla leads heavy weapons for her. Unlike the spread of the house Ferrero should the barilla-chocolate Sunflower oil instead of palm oil included. Each year, many acres of tropical forest are cleared for this controversial ingredient. In addition, palm oil has become increasingly popular with consumers in recent years because it is rich in unhealthy saturated fat. In Nutella, a fifth of the glbad is filled with palm oil.
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But it is not necessary that the missing palm oil is the Barilla chocolate spread but also low sugar and hazelnuts exclusively from Italy. In addition, the chocolate cream will be mixed with small pieces of biscuit. In Italy, Barilla also carries biscuits "Pan di Stelle" (in German: Sternenbrot) very successful. So, this step is not surprising.
Why is Barilla suddenly involved in the chocolate spreads business? It's simple: Ferrero "Nutella cookies" in the Keksrevier and that Barilla probably does not want to sit down. First, Barilla chocolate spread is to be distributed only in Italy. According to Handelsblatt, experts doubt that the new cream prevails beyond the country's borders.
Read also: "Sugarpump": Nutella fans angry at a new recipe
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