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The supermarket giant is responding to the demand of many environmentally conscious customers. A small revolution
Berlin – The time of individual packaging in the biological cucumber protective film is to Rewe is over. The supermarket now only offers sensitive green vegetables with an adhesive label all year round, as announced retailer at the consumer fair "International Green Week" in Berlin.
During the winter months come organic cucumbers from the south. The film should protect vegetables from drying out and shrinkage. In the future, transportation routes will be modified so that the cucumber is in top form at the vegetable counter, even without a leaf, as promised by the company.
This links cucumber to banana, which has been available since the end of 2017 without plastic wrap. Reverend's celery root, leek, white cabbage, fennel and zucchini, include only sticky labels or adhesive tapes.
Read also: This product was named "The bluff of the year 2018".
Rewe and Penny: Vegetables without plastic film – what is he hiding
"With these measures at Rewe and Penny, we have already taken a big step in the right direction and are on track to make our packaging progressively greener, following the principle of" avoid, reduce, improve, "Lionel Souque, CEO of Rewe Group, said: "By the end of 2030, all private label packaging will be greener.
There are also innovations in other supermarkets:
Aldi opens up to now the smallest branch – completely different cash registers
Aldi: A man buys a bottle – but he finds something other than water
Also important: reminder of a mouthwash: the application can have disastrous consequences
Video: This could change your purchase at Rewe in the future
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