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Light on, lit – at the Apple event held yesterday, many stars have been honored. Hollywood names such as Steven Spielberg, Jennifer Aniston and Reese Witherspoon were honored for Apple's introduction of the new video streaming service. A subscription to multimedia content and games as well as an Apple credit card for the American market were also presented.
So far, Apple has mainly earned its money through the sale of equipment. The times of rapid material growth, however, are apparently over. The company now wants to do more business with the roughly 1.5 billion devices in circulation at Apple. But not only that: Apple's new TV app is also available on Samsung, Sony and LG TVs, as well as on broadcast boxes such as Amazon's Roku and Fire TV. Apple is therefore relaxing its strategy to make services, primarily its own devices, more attractive because they are only available on them.
Some questions remained after Monday's presentation, however, remain open. So, no subscription price for Apple TV + and the games offering "Apple Arcade" were called. Both should not be available until the fall – before that, there should be little to know about the new offer.
The SHAREHOLDER notably speculated on a bundled subscription for various Apple services. Maybe Apple would like to give its rivals such as Netflix an overview soon enough. Apple TV + would be available in more than 100 countries. Apple's television projects go far beyond providing exclusive streaming content. The band wants to make its TV app the perfect place to watch TV. For this, you can also subscribe and use payment stations like HBO or Showtime. For other countries, Apple promises local offers. The role of the program guide should be to make personalized suggestions based on previously respected programs.
Likewise, it works with the reading suggestions in "Apple News Plus," the subscription offering giving access to 300 magazines and a few newspapers, but it's completely unclear when and how it could happen in Germany. With their participation, various media are betting that a share of the $ 9.99 a month Apple subscription price is worth the risk of losing the market with its own subscribers. As much as, according to media reports, half the price of the subscription should stay at Apple. The New York Times and the Washington Post have decided that this bill would not be right for them. The Wall Street Journal, whose subscription costs around $ 40 a month, is on the opposite side – and intends to hire additional reporters for that. The TV presenter, Oprah Winfrey, has bluntly explained what makes Apple attractive to Hollywood, game developers and the media: "Because they have a billion pockets."
The anticipation of the new service has recently mbadively fueled Apple's action. The ACTION has already speculated in advance about the possibility of taking profits after the sharp increase. This has also occurred to a reasonable extent. The price is currently testing the GD200 at $ 188.40. If the value retakes this mark today, a continuation of the bullish movement could follow. The important one would be an epidemic above the horizontal resistance at $ 195. On the other hand, if the daily minimum of yesterday ($ 186.60) falls below a $ 180 support test, this should follow. At this level, the value for newcomers would be a purchase.
Reference to potential conflicts of interest:
The Chairman of the Executive Board and majority shareholder of the issuer Börsenmedien AG, Bernd Förtsch, has received direct and indirect positions on the following financial instruments or related derivatives mentioned in the publication, which benefit from the evolution of price resulting from publication: Apple.
The author directly holds positions on the subsequent financial instruments mentioned in the publication or related derivatives that benefit from price developments resulting from the publication: Apple.
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