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For many consumers, it seems important to buy high quality durable products, even though products that meet these standards are more expensive than others. Better to spend ten euros for high, loving and purely organic chicken schnitzel, and three for alternative poultry from the refrigerated shelf. At least if that gives his own purse.
With modernization, Aldi wants to meet this need. even if it goes beyond the clbadic "discounters" principle, "aesthetics is secondary". Especially in the context of the price wars that Aldi, Netto, Lidl and Co. has been selling for months, is an important step to stand out from the competition while serving the interests of consumers.
Edeka has meanwhile published a new advertisement in which a woman is thinking about what can be done with peppers. The advertising is simple, high quality and a little hipster, so in fact quite contemporary. Whether it's an advertisement on Aldi, Lidl or the Internet, the spot would have been different, you probably do not have to discuss it.
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