Aldi removes popular products from its range – private brands disappear

Mühlheim an der Ruhr – Aldi's customers have to adapt to an innovation. The two supermarket chains Aldi Süd and Aldi Nord want to adjust their badortment according to a report from Lebensmittel Zeitung . The consequence for customers: The popular clean brands of the two discounter giants disappear from the badortment. The good news: Popular products, which were previously only available on one of the Aldi channels, will be available in both in the future.

Up to now, the two supermarket chains, which were separated as a result of an argument between the Albrecht brothers-owners in 1961 in the north and south, have split up in terms of # 39; range. But now it seems more and more to an approximation of discounters products.

Standardization in the range: Aldi wants to save costs

Aldi Süd owns its own brands such as Rio D & Oro, Milfina and Lacura, Aldi Nord uses for example the brands Sonniger, Milsani and Satessa. But with uniform products in both supermarket chains, Aldi can significantly reduce costs. Products can be purchased in larger quantities and therefore cheaper. In addition, standardization in advertising offers is possible.

Also interesting: Popular product disappears forever from the badortment of Lidl and Rewe

Thus, according to Lebensmittel Zeitung the orange juice of Sonniger will disappear from its range and in both branches of Juice sold by Rio D & # 39; Oro. In addition, there will be more Solo toilet paper because it is replaced by the Kokett brand. However, not only are Aldi Süd's own brands established in the Aldi Nord badortment, but also the products of the Northern chain appear at Aldi Süd.

Aldi does not comment concretely on the changes

What are the products involved in the approximation of the badortment and from when the changes should be solved Aldi on a request of our online editorial not. However, a spokeswoman pointed out that supermarket chains will continue to lead in different brands, for example, because of regional habits.

Discounter competitors could open the badortment of bitter products

Discounter competitor Lidl will probably not be happy that Aldi will soon have only the most popular own brands in its product line. The supermarket chain strongly relies on their own brands and advertises them with a price comparison with branded products.

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