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In the United States, consumers have ordered Cyber Monday much more than ever before on the Internet. In Germany, Amazon has also announced a new all-time record. The hunt for bargains has also been criticized by retailers.
Monday's Thanksgiving activity posted record sales of $ 7.9 billion in the United States, market badysts said at Adobe Analytics. Millions of customers in Internet merchants' online stores have experienced real bargains, from Lego bricks to big screen TVs.
Three hours on Monday brought so many online sales one day to another, said Taylor Schreiner, expert in digital adobe.
Commercial giants such as Target Corp and Amazon.com have powered orders with free deliveries of any value and a flood of commercial mail. It is estimated that about 75 million consumers participate in bargain hunting in the United States.
Toys were the hit
According to Adobe experts, toys have particularly attracted attention. Here, there have been the biggest price reductions.
In Germany, Amazon announced that more than 4 million toys had been purchased, as well as more than 4 million consumer electronics products. The largest demand was recorded in the household and kitchen sector with more than 6.5 million products. Among the products sold by Amazon, the best-selling product was the new "Echo Dot" smart speaker.
"Our German customers are buying at record levels," said Amazon. Cyber Monday 2018 was the strongest shopping day in the history of the company.
Black Friday established in the retail trade
"Black Friday has become one of the strongest days of the German retail business in Germany – online as in stationery," said a spokeswoman for the holding Ceconomy, owner of the largest retailer in Germany. in Europe, Media Markt Saturn. Ceconomy also suffered the negative consequences of the price war. Last year, the high discounts of the holding company had spoiled the profits, the boss of the time, Pieter Haas, warned that the US imported shopping festival should not be a " discounted event ".
The new Echo Dot
- Smart speaker with Alexa
- Supports Amazon Music, Spotify and others.
- with four far field microphones
- Bluetooth audio connection and 3.5 mm
Trade experts have also warned against the dark side of the battle of discounts. For traditional traders, the pressure of competition exerted by the network could lead to a fall in profits and eventually come to an end, said Retail Pharmaceutical Institute boss Bob Phibbs.
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