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Due to a change in strategy, Birkenstock announced in December 2017, the sales and distribution contracts with the online retailer Amazon. The traditional company prefers to offer its products directly through its own online store and local stores.
Third parties continue to sell Birkenstock
Nevertheless, many Birkenstock products can still be found today. Amazon buys remaining stocks, third party shoes or buys shoes wholesale. Thus, third parties sell Birkenstock products via Amazon and no longer the company itself, as a Birkenstock spokesman told the newspaper Süddeutsche Zeitung.
The seller is not very transparent
It is difficult for the customer to see if the Birkenstock shoe is actually sold by Birkenstock, The real seller calls it well. However, it is easy to miss.
The shoe maker defends himself even in court against the giant online. In the past seven months, Birkenstock has filed six injunctions for trademark infringement. However, Amazon does not want to accept this and has appealed against five of these procedures.
Amazon is repeatedly criticized. It has recently become known that the online retailer often destroys his returns.
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