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Last year, Prime Day attracted the largest number of new online customers in the world in 30 hours
(Photo: AP)
Seattle, Munich Amazon is expanding its Prime Day shopping event to 36 hours this year. The action, which offers only members of the premium subscription service paid for by Amazon, will begin at noon on July 16 and will continue until the end of July 17, the company said. company on Tuesday.
Prime Day is an important economic factor for Amazon: last year, the world's largest online retailer registered the largest number of new customers in 30 hours, and about 50% of buyers additional participants participated in the transactions. In anticipation of the first day of this year, there are first offers for subscribers as of Tuesday.
Amazon initially introduced Prime with the benefit of faster free shipping and later access to its streaming video and music service.
Preliminary increases in the subscription price would not have discouraged customers, said Jamil Ghani, Amazon's international sales manager. "Worldwide, we are seeing a significant increase in membership for Prime – also in Germany, where we increased prices last year and further expanded our main offering."
The leading German customers are among the most active users of video offering and premium shipping. Amazon has more than 100 million key customers worldwide – the group does not specify more precise numbers. During Prime Day promotions, Amazon also sells its own hardware, such as networked echo speakers or Fire tablets, cheaper.
The transactions do not concern the clearing of stocks before Christmas, badured Mr. Ghani. "We are working with thousands of suppliers around the world to make these offers possible.Prime Day is not a marketing ploy to dump excess merchandise into the warehouse."
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