Boeing could steal the Airbus show with a new jet



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Frankfurt That aerospace fairs like the Farnborough International Airshow carry the word "show" in the name has a reason. In fact, these industrial gatherings are primarily a show that seeks to attract as much attention as possible. Because it is in turn the lever to receive orders from important customers.

Especially, two manufacturers are fighting again Monday near London for the title: Boeing and Airbus. The one who gets it is, as always, open until the last day of the fair on July 22nd. But in the industry this time around, Boeing 's exchange is high. The US group invited Sunday for a preliminary discussion, and unlike in previous years, this time CEO Dennis Muilenburg himself. This speaks of an important announcement.

This could be the decision to build a completely new type of aircraft: a jet for the so-called "middle market" – MoM for short – with 228 to 268 seats and suitable for long-haul routes . For two years now, Boeing has been playing publicly in the public eye. A name is already on the market: 797.

If that became a concrete project, it would be the main subject at Farnborough. Building a completely new aircraft takes a lot of money and time and is therefore a risky business. After all, the American airline Delta has already declared to want to sponsor the jet. United Airlines also reported its interest

The MoM segment is not new. Boeing had until 2004 the 757 offered – with a good 1000 copies built a perfectly successful machine that could accommodate up to 295 pbadengers. It fills a gap between the small A320 or Boeing 737 medium-haul aircraft and the jumbo jets of both manufacturers. Since the end of the 757 there is no comparable aircraft, which is why the industry experts a whole market for such a completely new aircraft model see.

Airbus sees the principle in principle, but believes that the gap can be sufficiently covered with the existing offer. In the upper market segment, the A330neo comes with 257 seats, from the bottom up sends Airbus its A321neo in the race, which should also handle long distances with additional tanks like LR and in the future XLR version. That's why Airbus has seen no pressure to act on Boeing's plans. Nevertheless, it is necessary to follow very closely what the great rival of the United States will announce Sunday.

The duopoly of Airbus and Boeing solidifies

But even Airbus is already well presented for the Farnborough show. The group wants to score from Monday, including the new A220. She is the youngest member of the family and was called C-Series until early this week. Airbus has acquired most of the acquisition of Bombardier's Canadian program and wants to manufacture the future jet at its US Mobile plant. With the American airline Jet Blue, Airbus has already found a first major customer for the aircraft. Maybe next Monday will follow.

At Farnborough, the A220 is likely to fuel a long-debated topic: building-side consolidation. For example, in early July, Boeing gave its agreement in principle to the Brazilian manufacturer Embraer to take the majority in the aviation sector. This makes the so-called E-Jets, regional aircraft with up to 100 seats. The agreement still needs to be approved, and finally it will not be ready until next year. That's why Boeing in Farnborough can not yet show the throws of Brazil.

It is expected that the A220 will fill the model gap of Airbus

But the duopoly of Airbus and Boeing has thus further solidified. According to calculations by Alix Partners' consulting and restructuring experts, manufacturers outside the two giants find themselves on the narrow fork market for a share of only seven percent – based on orders.

"It will probably take a long time for this percentage to reach a significant level," says the study "Aerospace Study 2018" presented Thursday. After the resumption of the Embraer and Bombardier airliners currently remain "only the C919 of the Chinese manufacturer Comac a noticeable alternative."

Alix's experts call for good consolidation reasons. The market of Narrow suits offers the strongest growth in the years to come. "Orders reached a record of more than 11,700, or 145% more than in 2010".

But at the same time, alix partners warns of the badociated challenges. Despite full capacity utilization, shipments in this segment are well below customer demand.

"It is crucial to optimize manufacturing processes while accelerating them while preparing them for short-term fluctuation risks that are difficult to predict., Aviation Industry Expert and Managing Director at Alix Partners.

With long periods of development and production and significant backlog orders, the aviation industry is less impacted by abrupt changes than other industries. " However, it must now create the conditions to be able to act and react flexibly in an increasingly dynamic market. Otherwise, it may exceed its load limits, "warns Ohl. Therefore, it is urgent to promote topics such as digitization and automation.

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