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BMW is currently beating hard for the new eight, Available from November, the model is sportier than you know the inhabitants of Munich – under the hood and in the design.
Last week, the premium manufacturer even has pictures of the cabriolets although it does not come until March 2019 at the dealerships. But with a base price of 108,000 euros, a little time available can not hurt.
Meanwhile, the campaign for the eight also includes a large display in the "Süddeutsche Zeitung" this Saturday.
With the use there slogan BMW however did not do any favors. "Built to take your breath away" is written in white on a dark background – and in times of tiredness and prohibition of diesel driving in German cities, this choice of words has the public but irritated,
The ridicule is proportionally large, including the "Tagesspiegel" Berlin has the saying in a line article thatized and reactions captured in social networks.
"BMW admits we consciously and intentionally purify the breath," he wrote in a message. "Honest BMW, a stupid slogan in the midst of the diesel crisis, have not you thought about the new series 8? ", In another.
BMW has obviously underestimated the customer's sensitivity to the diesel scandal – even though BMW has largely saving stayed. With the exception of minor software updates on individual models, which were officially mentioned as a technical failure, the manufacturer had to cause no major recall.
Whether the slogan really a mistake or a deliberate allusion, can not say for sure. But one thing is certain: Warning woke up advertising – maybe even more than with a "normal" slogan. (Sea)
Read also:
BMW Eighth Convertible: a sun catcher under the storm
New BMW 8th: finally sporty
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