[ad_1]
The call for bids for pay-TV Sky continues
(19659004) Bangalore In the auction bidding for British pay TV group Sky , the world's largest entertainment group Comcast has expanded its offering and media mogul Rupert Surchère from Murdoch. With the new offer of Wednesday, Sky is valued at $ 34 billion. Comcast wants to pay £ 14.75 per share for the British company. Murdoch's Twenty-First Century Fox group had already offered £ 14.
The contest is part of a reorganization in the entertainment industry . Traditional media companies want to spend tens of billions to compete with Netflix or Amazon.com streaming offerings.
Comcast is currently competing with Walt Disney: both want to buy a lot of Fox. The value of the proposed business is estimated at more than $ 70 billion. Part of the deal would also be 39% of Sky's shares already owned by Fox.
Fox has been trying to completely resume the pay-TV channel since December 2016. A 39% share is already in the hands of Murdoch. The increased supply is now about 80% higher than the December 2016 price, before Fox presents the first offer of purchase. This has been justified because of Sky's development since that time, the media company said.
The group was able to extend the broadcast rights for the English Premier League games at a lower price than expected. In Europe, about 23 million homes receive Sky.
"There are enough subplots in the race to acquire Sky to promise a drama in prime time," said George Salmon badyst Hargreaves Lansdown. It is not surprising that Fox has beaten with a new offer. However, Salmon had also forecast a new, higher bid from Comcast as the amount offered was slightly below expectations.
Murdoch had already announced after a takeover of Sky, the Sky News news channel at Disney, at the concerns of British regulators to oppose too much market power. Fox is expected to accept the acquisition of Fox later this week.
Source link
Tags beats Comcast Murdoch39s offer pay Sky TV
