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DAZN provides a taboo break: this radical change in the sports streaming service should not disappoint the public
In the future, DAZN could also advertise.
Photo: imago / Gribaudi / Image Photo
Since the beginning of summer 2016 is DAZN a success story. The new way of doing a report is well received by sports fans – and a detail that pleased the public: DAZN has so far given up on annoying advertising breaks, like those to which viewers are accustomed at Sky.
But that could change soon. Because there is apparently DAZN Considerations for experimenting with advertising in the coming year.
DAZN is planning a taboo break – will soon be available in the sports streaming service's advertising?
This has John Skipper, president of the DAZN-Mother Perform Group, announced in an interview with the "Wall Street Journal".
But sports fans in Germany can breathe for the moment. First, advertising in the United States will be tried. And it should not be conventional advertising, but product placement and other types of sponsorship.
DAZN does not want to irritate users
"Viewers are tired of seeing the same ad six times in a three-hour match," Skipper said of the clbadic ad. "We will not irritate our users".
+++ Borussia Dortmund – The Bruges club in a live stream: nothing more simple +++
Over the next six to eight months, DAZN wants to start with the first advertising tests. In Germany, advertising is not excluded in the long run.
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The boss of DAZN Germany does not exclude advertising
Thomas de Buhr, executive vice president of DACH, had not hidden it recently.
"My job is to run the business of DAZN, and it would be a grave neglect not to think about it, for now these are just thoughts, there are no concrete advertising projects," he said. he told DWDL.de. (>>> here more)
DAZN currently holds numerous sports rights for games such as the NBA, the NFL or the Champions League. Recently, the streaming provider has even considered aloud to buy the rights live for the Bundesliga.
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