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The American motorcycle manufacturer Harley-Davidson, known for its heavy machinery, wants to expand its position in Asian growth markets with a smaller model. In collaboration with an Asian builder to develop a motorcycle with a capacity of 250 to 500 cubic centimeters for India and for other markets on the mainland, the company announced Monday (time local). The new model is part of a growth plan until 2022, with which Harley-Davidson reacts to declining sales. The group is also under pressure from US President Donald Trump.
Harley Davidson also announced its intention to become the market leader in the segment with its first electric motorcycle, the "LiveWire". "Livewire" should be available from 2019 and should be flanked by other electric models by 2022.
The group said that it would like more models on a new platform for the segment of 500 to 1250 cubic centimeters by 2020 Market bring. In the clbadic field, they want to promote the development of heavy machinery to keep traditional Harley-Davidson riders. Up to now, the group's smallest model is Harley-Davidson Street with 500 cubic centimeters
arguing with Trump
Harley-Davidson had in the last quarter reductions in net profit and sales. The 115-year-old American company had taken Trump's wrath in June with the decision to move some of their production overseas. The US president threatened the company with "the beginning of the end" and announced, "They will be taxed like never before!"
Harley responded with the planned move of manufacturing capacity to EU retaliatory tariffs in the Trump trade dispute. Last week, the EU and the United States agreed to settle the dispute.
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