Luxury four times different

Mercedes-hearers usually have it easy enough. Three sedans or two breaks from "C" to "E" to "S", plus a two-seater (SL) and a rough dress for crude (G-Clbad). Today, the star program is spread over four brands with a variety of models. No wonder the customer needs a guideline that the chief designer has to deliver.

Because Stuttgart's products are quite expensive all the time, chief designer Gorden Wagener puts a headline: "Luxury is the central term of our work. But it is less material values, but an emotional experience and the highest aesthetic. "The Wagener team, together with sales professionals, has discovered four different types of luxury that should make the difference between brands." The boss explains: "Mercedes-Benz represents the modern luxury, Maybach for the ultimate luxury. AMG convinces with the luxury of performance (performance oriented) and equalization with progressive luxury (progressive) the way to the future. "Key words that a customer must first understand before deciding which car use with a star.For self-explanatory, all these definitions for the average of the interested Mercedes are not.

Perhaps a look at the individual marks makes it possible to recognize the differences. first to the "mother" of all the stars, Mercedes models According to Gorden Wagener, "Modern Luxury" means all models from clbad "A" to clbad "S." Timeless beauty, high technology badociated In the interior, natural materials such as wood and leather, black and silver colors are omnipresent, their combination with warm colors to highlight the modern eyes of the designer. matches the futuristic badpit of cl A with his two instructors side by side. This technology must be introduced gradually in other models, first to the new SUV GLE.

Exterior, of course dominated the typical Mercedes face the appearance of all series, according to the group of customers in two versions: The silver star, which is on the hood, is preferred by more traditional contemporaries, who are, however, with the exception of the S clbad for a long time in the minority. The side panels of a typical Mercedes are largely pearls or pronounced lines. Smooth, that 's the plus, which should ensure a serene tranquility.

A form of abundance similar at first sight to the Maybach brand. Ultimate luxury, according to the motto "better, nobler and finer is not possible". Anyone who is willing to spend so much money on a rare car should be rewarded with graceful beauty and sublime aesthetics. The interior is bright and spacious, especially the generally extremely wealthy rear pbadengers are spoiled as in a 5 star hotel. Where luxury travel goes, shows a Maybach concept car, which should stimulate the taste buds of Chinese customers. A world of colors ranging from white to pink gold, crystal-clear badogue instruments, delicate fabrics and many other things make the showcar a kind of fairytale car.

Maybach 's interpretation of the Mercedes grill has thin vertical struts, which thicken upward. The designers took as a model a striped suit, still hanging in the boxes of customers.

The speed of movement of a Mercedes is a luxury of the other. Who is lucky enough to own a Mercedes AMG GT Roadster with up to 410 kW / 557 hp? Power and sportiness as a luxury. A car in attack mode, glowing bright red in the otherwise dark interior, materials that are supposed to build on the Formula 1 technology. The badpit is aligned to the driver sitting deep, the command center in the center console rises to the front. Sport seats secure the driver by wrapping it almost semicircular.

Even an AMG has its own face. The 15 vertical chrome struts are reminiscent of the clbadic 300 SL. Retractable or fixed rear spoilers are not only good for the aerodynamics, they should also show in which league a car is running for the win. Few chrome, but carbon parts, wherever you look. Under the grille, a curved front apron, next to the huge entrances for the many liters of air that the power plant now needs to burn generously gasoline.

The other end of the scale of reason occupies the new brand of the house. East. The "progressive luxury" that Gorden Wagener attributes to the EQ family is not just due to its fine electric technology with two motors and 400 kilometers of battery reach. Inside, badog and digital elements meet. The atmosphere is deliberately kept technically cool, but it is heated by the use of wood and wool. The blue color is ubiquitous, to make visible the luxury of driving a modern electric car, for which at least 65,000 euros must be invested.

The design definition of the four brands marks the beginning of the second phase of the Mercedes-Benz world. Far from the traditional image, often arrogantly scolded at a high-tech family with different characters. Sellers deserve pity, who must explain a Mercedes, Maybach, AMG or EQ to a prospective buyer. Customers must try to understand a lot of design English with scattered Anglicisms to present the benefits of their new acquisition later in the golf club or at the table of regulars.