Marking of meat: Rewe moves, Edeka hesitates

It's actually a paradox: that fixed the purchase of meat not only on the price, but also on the housing conditions of animals, it has for the moment with discount stores more easily than in the more expensive supermarkets. Because Lidl, Aldi, Netto, Penny and Kaufland have already started a few months ago with the introduction of a four-step labeling, which gives at first sight information on the conservation conditions of animals from slaughter. Only the large supermarket chains Edeka and Rewe do not participate in the labeling up to now.

But that should not stay that way. After the discounters also the supermarket chain Rewe wants to introduce again in this year with all clean brands of fresh meat and poultry Selbstbedienungsbereichen a postage mark, as said a spokesman for the German press agency. Even at the counter of fresh meat, one must be informed of the circumstances of the breeding. The fact that Rewe, as a supermarket chain, takes more time to introduce a postage code than the discounters, is due to the much larger badortments and more complex structures of the company, stresses the giant of distribution. This makes the introduction "a little longer". Meanwhile, rival Edeka claims to be checking "whether a full enterprise-wide implementation would be accepted by the customer and how this information can be communicated to the counter." [19659003L'objectifdel'entrepriseestd'augmentercontinuellementlaproportiondeproduitsd'élevagedanslesquelsl'élevagel'élevageletransportetl'abattagedesanimauxdefermerépondentauxdemandescroissantesdesclientsadéclaréunporte-word"Unesimpleexpulsiondelaformedelogementpaiecependantpasdirectementsuruneaugmentationdubien-êtredesanimaux"didilcritiqué

The chain & # 39; hypermarkets Real does not want to participate in the trend of owning animal welfare labels. Surveys have clearly shown that different postage tags are difficult for the consumer to understand, said the dealership. "Clear help for the customer, we only see in a national legal regulation."

That could still take. The Federal Minister of Agriculture, Julia Klöckner (CDU), is currently aiming for the animal welfare label to reach supermarkets by 2020/21

By that time, the self-produced labels from major retail chains will probably dominate the picture. The pioneer was Lidl. In February, the chain of discounts presented its own system of identification of housing conditions, where all others have more or less made their mark. The company hopes that consumers will buy more animal-friendly products through labeling. This is Lidl's stated goal that at the beginning of next year about half of the fresh meat products will be at least at level two, thus ensuring more animals and more space. material of employment.

That consumers are willing to dig deeper is enough, but Lidl can only speculate on this for the moment. Asked about the success of labeling, Lidl says: "For a reliable badessment of consumer promotion of meat an animal-friendly attitude through their buying behavior, it is currently too early."