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Netflix grows, grows and grows. The service now has over 125 million paying members worldwide. In order to keep subscribers away, the streaming service publishes new weekly movies and series. This year alone, Netflix wants to provide 1000 internal productions, the "Originals". It's expensive: the company expects spending of eight billion US dollars (6.9 billion euros).
Netflix plans a new subscription level
To fund the flow of internal productions, the group is not one asked for additional growth from the subscriber. He must also earn more with the existing ones. In the past, Netflix has already increased the prices of its subscriptions. The company is now going even further in testing: new customers will be offered an additional level called "Ultra" in addition to the three existing subscription models: Basic, Standard and Premium. It costs between 16.99 and 19.99 euros per month.
The Premium Membership Worsens
However, a look at the table features shows a tumbling picture: "Ultra" does not offer more features than the already-offered bonus Instead, the other three steps are devalued.
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Stern is seen to offer three different variants: twice the Ultra subscription costs 16.99 euros, but you get all the features like Ultra HD and the technology of 39; HDR image enhancement, best sound quality and parallel playback on up to four devices. However, the premium subscription only offers two simultaneous games, or it removes previously included features such as the best sound quality (see photo comparison).
In a third draft, Netflix charges $ 19.99 for the Ultra subscription for six euros more than the premium level. This corresponds to a price increase of 43%. However, you only get the HDR technique, which greatly improves the image.
Netflix says: Everything is just a test
Asked about new subscription models for new customers, Netflix Announces stern : "This is a test, Netflix is constantly testing new Things and tests usually differ in their duration, in which case Netflix tests slightly different price levels and features to better understand how consumers value the value of Netflix. "The company points out that not all users see this test and that new price levels may never be applied. Some functions are tested and then rejected if they do not arrive well with the clients.
If you want to become a new customer and get a subscription for 16.99 or 19.99 Euro, you still pay 13.99 Euro at the end, ensures Netflix. It simply checks whether users are theoretically willing to pay higher fees.
Netflix has been similar in the past. Based on the selected users, the group tested, for example, the abolition of the rating, the automatic preview or the last price increase last October. At that time, the premium subscription went from 11.99 to 13.99 euros. In this respect, it may be interesting to see if Netflix is once again paying attention to price reduction this year.
For existing premium customers, nothing will change in the first place. However, it can not be ruled out that sooner or later, the features offered will change if an Ultra level is introduced.
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