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The streaming service needs to gain new members outside the United States to keep growing.
San Francisco Netflix released its second quarter figures on Monday. These are the most important facts.
- The platform won a total of 5.2 million new members . Thus, the range is growing weaker than expected. Netflix had predicted 6.2 million more viewers.
The turnover climbed 43% to $ 3.9 billion . The profit was 85 cents per share for a total of 384 million dollars . In the same quarter last year, the business figure was 15 cents a share with a business turnover of $ 2.79 billion.
- The platform surpbaded the expectations of Thomson Reuters. There, badysts had predicted a profit of 79 cents per share on sales of [3,990 milliards] . Bloomberg had forecast a profit of 92 cents on a business turnover of $ 3.94 billion.
This is striking
The most important measure for Netflix is the number of new users. Here, the company has shown weaknesses: In the world, 4.47 million paid viewers have been added. Analysts had forecast an increase of 4.97 million. Also the result in the US market was with an increase of only 670,000 new members willing to pay less than the average badyst (1.19 million). The stock lost up to 14% in value.
What's Happening Now
In the coming months the founder Reed Hastings will have to show that he can expand his reach and increase production costs to spur growth in the number of people. users.
Netflix has accumulated content commitments of $ 17 billion. In 2018, the network wants to invest between $ 7.5 billion and $ 8 billion. The total is even higher than last year, when Netflix invested $ 6.3 billion in proprietary content, more than its competitors HBO ($ 2.5 billion) and CBS ($ 4 billion) .
The US market is considered largely saturated, Netflix must gain new members outside the United States to continue to grow. In January 2016, Netflix was launched in 130 countries simultaneously. Meanwhile, the platform serves 130 million households in 190 countries.
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