Pioneer E-car Tesla: Party in the production hell of Tesla – economy

By Karl Doemens 03. July 2018 – 19:53

Washington –

] Next to the factory, he had installed an additional badembly line in a high pressure tent. Workers worked in teams of ten to twelve hours, sometimes six days a week. He was sleeping himself in the factory building at night, christening "the hell of production". He had a phone call with the New York Times at three in the morning. The act of crazy power seems worth it.

"We did it !!" Elon Musk said Sunday in an e-mail to Tesla's 37,500 employees. For the first time in the last week of June, the electric car manufacturer on the east coast of San Francisco Bay had achieved its self-imposed goal of making 5,000 vehicles of the mid-size model 3 vehicle. "I think that we have just become a real automaker, "exalted Musk.

In fact, the production record is an important success. But the pioneer of e-mobility was in urgent need. Recently, more and more unreliable promises have shaken his reputation, and the Moody rating agency has degraded the solvency of heavily indebted business to junky levels. After all, Musk had originally announced that in the second half of 2017 will produce about 200,000 model 3 vehicles – which unlike luxury cars in the range should be affordable for ordinary people. In fact, during the six-month period, only 2700 cars left the line.

Ambitious plans

"We made mistakes, that's why I'm here," admitted the 47-year-old last week, apparently his plans for a revolutionary automation of production had been too ambitious, even with the batteries, there were problems.The increase in the turnover is of the utmost importance for Tesla: in terms of market value, the technology booth is positioned at the top of the list. Head-to-head with General Motors, but has not made any profit since its inception fifteen years ago.

The entry into the mbad production of Model 3 with a range of up to 39; 500 kilometers and prices from 29,000 euros to bring the niche player finally enjoy and make him a serious competitor of gasoline companies.There is no shortage of demand. in the first 24 hours after the announcement of Tesla's new hopes, there were 180,000 reservations

Billionaire, who wants to shoot a rocket on Mars

After the success of last week, Musk seems euphoric: Already in August he wants to start production at 6,000 pieces a week. But with explosive ads, the billionaire, who wants to launch a rocket on Mars and hunt car trains in a tunnel tube across the country, has never been delusional. Industry experts see the situation much more sober. "It takes a lot more good news to justify the astronomical rating of the company," comments the Wall Street Journal. The Wirtschaftsblatt has doubts about the sustainability of production success as well as the profitability of production under high pressure.

Investors are not convinced yet. James Anderson of Tesla's second largest shareholder, Baillie Gifford, is torn apart by the head of the impetuous business leader: "In terms of organization and execution, it does not make any sense. is not as good as other business executives ". But that does not have to be permanent. "

Ingenious Visionary or Blender

Whether Musk is a brilliant visionary or a blender does not appear to have materialized." With an Ausraster in front of investors and failures against the press, which he denied credibility in principle, Trump recently garnered few points of sympathy.But already before confused the entrepreneur with fantastic goals and an erratic leadership style.

Boss's energy surplus, which asks employees In the middle of the night by e-mail with a question mark, is felt by colleagues as being as invigorating as exhausting.According to a Wall Street Journal study, more than 50 executives have left the company. Over the past two years, just in time for Sunday's production record, chief developer Doug Field said that he had not returned to work.The manager, who came to Tesla of Apple in 2013, had already paused in May. Now, it is clear that he will not come back now. Field was one of the spirits behind the design of the latest model Tesla Model 3. There are also doubts about the sophistication of the futuristic electric car. Thus, several Tesla vehicles with autopilot were involved last time in accidents, and after an accident in Switzerland, the battery was turned on. "Tesla has a long history of using its customers as guinea pigs," complains David Friedman of the Consumers Union US Consumer Organization.

Dying Tesla fans will not be afraid of these problems or long delivery times. The reservation list for Model 3 now has 420,000 names. At the rate of production last week, new customers should wait 18 months for their vehicle. But once again, Elon Musk is showing unbridled self-confidence: on his website, Tesla announces a waiting period of only six to nine months.