ProSiebenSat.1 sees German competition on Netflix on the right track



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Copyright: ProSiebenSat1MediaAG

ProSiebenSat.1 sees itself, with its partners, on the right track to launch a common German TV platform on the Internet in mid-2019. Such plans had already been announced several months ago. According to Max Conze, boss of ProSiebenSat.1, negotiations with public broadcasters are currently productive. Because you also want to include their content. Also with RTL, we would like to join forces.

According to Conze, they have not yet actively negotiated with the new boss of RTL Germany, Bernd Reichart. The results are not short-term, but rather long-term. It's a little less surprising, after all, the stations are competing. The goal is to unite to compete with US suppliers Amazon Prime Video and Netflix on their feet. An important milestone in how to divide the content of several applications and libraries, but also propose it centrally on a platform.

The bad language could now say that this measure will not unfortunately increase suddenly the quality of the German television. I myself have doubts about the success of the project. After all, future platforms should, according to Conze, adjust to the individual preferences of the audience and make appropriate program suggestions. These should be much more appropriate than current alternatives.

The head of ProSiebenSat.1 felt that German viewers were supposed to be better than to understand. Amazon Prime or Netflix. With their own comedy formats, live broadcasts, magazine formats, and infotainment systems, they wanted to convince the public. Well, let's see if this plan works.

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