Puma: Analysis of the action from 14.07.2018 ()



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The price of the Puma action is on 14.07.2018, 02:00 clock on the Xetra home exchange at 480 EUR. The title is attributed to the footwear industry

To evaluate this course, we submitted Puma to a multi-step badysis process. This results in badessments of whether Puma should be clbadified as "buy", "hold" or "sell". A final consolidation of these badessments gives the overall badessment.

1. Dividend: According to the current price level, the dividend yield is 0.19%, which is 2.19% lower than the industry average (Industry: Apparel and Textile Products, 2.38) . The action Puma therefore receives a note of "sale" of the publishers for this dividend policy. For the dividend yield, the dividend is tied to the current share price.

2. Technical Analysis: The comparison of the moving average of the closing price of the Puma share over the last 200 trading days (GD200) of 394.89 EUR with the current price (480 EUR) translates into a + spread 21.55%. The stock receives a "buy" rating from a technical point of view for the GD200. Consider the closing price of the moving average over the last 50 trading days (GD50). For this value (478.02 EUR), the last closing price is close to the moving average (+ 0.41%). This results in a different valuation of the Puma stock in this case, namely a "hold" rating. Overall, the company therefore receives a "buy" rating for the simple table technique.

3. Sectoral comparison Stock price: The stock achieved a return of 49.93% last year. Compared to shares in the same sector (Consumer Discretionary), Puma is thus 45.71% above average (4.21%). The average annual return for securities in the same category "Apparel and Textile Products" is 4.17%. Puma is currently 45.76 percent above this value. Due to the outperformance, we evaluate the overall share at this level with a "buy".

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