Takeover battle: Fox again wants to take on Comcast while fighting for Sky

The billionaires' fight for Rupert Murdoch's 21st Century Fox media group and his participation

Sky continues. The US media group has increased as planned its bid for the full recovery of the UK Sky payment station, as London companies have announced.

On the basis of this new offer, Sky is valued at 24.5 billion pounds sterling (27.7 billion euros). Now, the American cable giant

Comcast is back on the train, which is also busting around Sky.

Fox increased its bid from 10.75 to 14 pounds per share, but the paper in the afternoon was just under one percent plus 15.18 pounds. The latest Comcast offer is currently £ 12.50. Fox's move had been planned, but the amount of the new offer was still not clear.

The skirmish over Sky is part of a larger and more complex bidding war

. In the United States, entertainment giants Walt Disney and Comcast compete for the bulk of Murdoch's media empire. He is in fact in agreement with Disney, Fox slips for $ 71.3 billion (61 billion euros) under his corporate roof. US supervisors have already approved the agreement under certain conditions. But Comcast, according to a Financial Times report, said its offer to Fox would exceed $ 65 billion to rise again.

For

Disney and Comcast is concerned about the content against the ever fiercer competition of about Netflix video streaming service to arm. Disney boss Bob Iger called Sky "Fox Jewel". Sky has valuable rights such as live broadcasts from the English Premier League.

Formally, Fox and Sky Management in the UK are in agreement – 39% of Sky already belong to Murdoch, said Martin Gilbert, vice president of Sky's increase in the supply of l 39; main shareholder Wednesday welcome. The media mogul wants to swallow the payment station for a long time completely. The first public tender offer was launched by Fox in December 2016. The UK controllers initially had a hard time getting Fox to accept the takeover.

Thursday, the British authorities want to return to the auction war. The media power of the Murdoch family should not be too big on the island, had former Minister of Media and Culture Matt Hanbad – the Sky News news channel should therefore be separated in case of acquisition by Fox before. Disney had offered to intervene as a buyer, and Hanbad had hinted that his objections might have been sufficient.