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Palo Alto (dpa) – Tesla has, according to the head of the company Elon Musk the self-imposed goal of building in the last week of June 5000 vehicles of his first car cheaper electric model 3.
Musk announced this issue in an e-mail to staff, citing among other things the CNBC television and the financial service Bloomberg .
This mark should actually be reached by the end of 2017. When that did not work out, Musk called the end of June a new appointment. If Tesla had missed him again, it would have dealt a blow to the reputation of the CEO and during the action. Among other things, Tesla has built an additional badembly line in a tent next to the factory building in Fremont, California, to reach the destination. Musk stayed in the factory and oversaw the production itself.
The question now is whether Tesla can permanently build 5000 Model 3 a week – or if it was just the one-off result of an extraordinary effort to avoid losing face. Musk wrote in his email that Tesla is on track to create 6,000 vehicles a week in the coming month.
"I think we have just become a real automobile company," he added. At the same time, 2000 older and more expensive models S and X cars were built. "7000 cars, 7 days", tweeted Musk Sunday. Ford boss Europe, Steven Armstrong, felt obliged to bring the achievement compared to the production of his group: "7000 cars, about 4 hours", he replied on Twitter.
Tesla received about 500,000 reservations for Model 3 – although it's hard to know how many people lost patience and jumped. At the speed of production now reached, many pre-orders will probably have to wait a long time.
Model 3 plays a key role for Tesla. With an American price of $ 35,000 before taxes and benefits of electric car, it is expected to take the business out of the niche of a supplier with first clbad prices in a wider market. At the same time, after billions of investment in the development and production of Model 3 and high losses, Tesla finally relies on some big box office revenue. Musk is convinced that Tesla can speed up production fast enough to avoid spending more money on the market.
Tesla's share temporarily gained more than five percent in trading before Monday. Many investors have speculated in recent weeks that the maker of electric cars is running out of money and is betting on falling prices. Tesla's share is particularly affected by what is known as short selling – traders sell borrowed stock in the hope of being able to buy the cheapest shares later on the stock market. If the stock price increases instead, short sellers make a loss.
The start of Model 3 production, which began last July, was much slower than expected, partly because of bottlenecks in batteries and over-automation problems. At first, Musk relied more on machines than on people rather than the rest of the auto industry – and then had to back down. Thus, the additional badembly line in the tent was built from the remains of an ambitious roller conveyor system, which should automatically distribute the components in the factory. It never really worked, Musk had to give in the meantime.
When Model 3 was introduced in the spring of 2016, Musk was still waiting to produce more than 100,000 model 3 cars during the second half of 2017. From this, the goal has come later to 5000 cars in the last week of December. Instead, Tesla built only 793 models 3 and 2425 throughout the last quarter over the last seven days of work of 2017.
CNBC Report
Report in the "Wall Street Journal"
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